Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

Read more

September 30, 2020

Certifications matter more than ever – and brands should be promoting them

Concerns about the environment are taking a backseat to worries about basic needs – our health and our economy (at both the macro and...

Read more

September 30, 2015

Are your certifications qualified? The FTC issues warnings

At Shelton Group, we’ve long espoused the merits of third-party certifications – the ones that lend credence to green claims made on...

Read more

November 12, 2014

Are your green claims helping – or hurting – your brand?

A new report from UL Environment and Shelton Group sheds light on this question. We’ve expounded on the perils of greenwashing and the...

Read more

July 24, 2014

Certifications: Their time has come

Every year in our Eco Pulse study, we ask Americans, “How do you know a product is green?” and offer a long list of options they can...

Read more

October 3, 2012

Branded Organic

A couple months back, my wife bought a new brand of granola bars. They were certified organic, non-GMO and whole grain – everything my...