The year of Honeysuckle

The year of Honeysuckle

Pantone has finally released their much-anticipated (by the artsy types anyway) official color for 2011.

We’ve lived through Mimosa, “a warm engaging yellow” in 2009 and Turquoise, “an inviting, luminous hue” in 2010 and lived to tell the tale. Now we have Honeysuckle. So, what prediction does 18-2120 hold for 2011?

“A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.”

Whew. I was feeling pretty positive until that last part. Sounds like we need to get geared up for another hard year. Is it true that “exhaustive challenges” have become part of our everyday lives? Are those challenges now the norm? Maybe so.

As always, we have a unique view of the challenges that weigh on individual consumers this year and it’s already affecting the campaigns we’re creating within the sustainable world. The idea of personal responsibility rises in much of our latest ongoing creative work. From personal conservation to corporate responsibility, we’ve leaned on the unique spirit and pride that seems to strengthen in Americans during times like these.

My hope is that these tough times will create a positive lingering effect on the sustainable world and messages we create moving forward. As we morph the tired idea of “green” into something that is no longer owned by one extreme, I feel confident the messages we launch this year will gain even more acceptance with the one audience sustainable advertising longs for. Everyone.

So, hit the road Turquoise and take 2010 with you. This year we will help consumers embrace their inner Honeysuckle with creative that continues to change and strengthen the sustainable message in America.

Skills

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Posted on

January 19, 2011

About the Author

Larry Washington

Larry Washington is a former contributor to Shelton Insights.

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