News This Week: EVs, Activists & “Green” Blue Jeans
Is an apology enough to bring a brand back from scandal? In 2015, the story of the global diesel emissions scandal surrounding Volkswagen broke: VW admitted to installing “defeat devices” to “evade emissions testing.” How will the public perceive of an electric vehicle (EV) campaign from Volkswagen now?
Generation Z youth (born mid-1990s to mid-2000s) are some of the staunchest supporters of climate legislation today; they give us a window into how environmental reputation will affect brands in upcoming years – particularly on social media channels. In this case, youth activists argue that government inaction on climate change is unconstitutional, as it violates future generations’ rights to life and liberty. Stayed tuned for more.
How these all-American blue jeans are going green – Fast Company
It’s very “easy to imagine denim cloth as a naturally occurring phenomenon” when in reality it isn’t – the indigo dyeing process uses massive amounts of water. Wrangler (a Shelton client) is looking to change that through a new foam-dye process that eliminates nearly 99% of water, cutting down on waste and energy use, too. This is a perfect example of how sustainable innovation in one area (manufacturing) has ripple effects into other areas such as resource conservation and energy efficiency.
Americans Say ‘Enough’ to Plastic
American consumers care about the problem of plastic waste more than ever – even more than climate change, in fact, our research reveals. We polled 1,000 Americans on environmental issues, and “plastics in the ocean” ranked as their top concern. Now is the time for brands to create solutions and tell their stories. Find out more in our free report.