Material matters

Your work matters. You don't need us to tell you that, but we'd love to tell companies and potential partners your story.

Who are we?

We’re sustainability storytellers and strategic thinkers who work alongside nonprofits, trade organizations, and brands. Our goal is to do good work for the organizations that do good work for the world. We think you’re one of those organizations.

The drive to act

You have it. So do we.

For you, action takes a variety of forms: from industry coalitions to consumer-friendly labels to practical industry tools like Forests in Focus, CleanGredients and COMPASS. Everything you do relates to a central purpose: to help create a more sustainable commerce system by using wisely, eliminating toxicity, and recovering more.

For us, action takes many forms, too, but it boils down to this: telling our clients’ stories to help them live out their purpose and meet their goals.

Here are a few ways we’ve done that, from crafting messaging strategy to creating websites to translating complex facts into stories that resonate.

Supply Chain Solutions Center, Environmental Defense Fund
Website creation
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Tomorrow in Mind, Georgia-Pacific
Sustainability communications strategy, platform and mark; microsite creation
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Video, messaging, website creation
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Environmental Defense Fund
Animated explainer video

Bringing it all together

You bring together entire supply chains to pollinate ideas and grow them into action. We’ve helped clients like Field to Market and Cotton LEADS bring together partners from up and down supply chains for dialogue and collaboration.

As we created the F2M website, we worked with them to carefully design and build out the functionality of their partner portal.

To recruit cotton farmers to participate in F2M’s Fieldprint Calculator, we let them hear straight from the brands who source their cotton.

Brands needed to understand the benefits of Cotton LEADS partnership. We interviewed leading brands who had already signed on, letting them tell the story of this important program in their own words.

We’re here for you – how can we support your team?

Let’s set up a call.

Not quite ready?

Meet our team or check out a few case studies.

Schedule a Call

Let's get started.

Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and

Susannah Enkema

VP Research & Insights

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Courtnay Hamachek

VP Operations

Courtnay oversees our day-to-day operations to keep us running smoothly and support our growth. She establishes project management systems and processes to help our teams anticipate bottlenecks, prevent process issues, and keep projects on time and on target. Courtnay has built extensive experience over 25 years in all aspects of marketing, from account services and project management to design and production.

Aaron Crecy

Digital Marketing Director

Aaron is responsible for planning, executing and measuring digital marketing strategies for Shelton Group and our clients, with an emphasis on inbound, content, SEO, social media, email and paid initiatives. He constantly researches and explores new tactics and strategies to improve digital campaign performance and results.

Aaron brings to the table more than 20 years of marketing leadership experience with premium consumer-facing brands. He came to Shelton Group by way of Malibu Boats, where, as Director of Global Marketing, he oversaw strategic marketing planning and execution for multiple product lines, with specific emphasis on social media and digital. Prior to that, he served as CMO for a leading daily fantasy sports operator, guiding it from startup to the industry’s third-ranked site.

Scot Case

Senior Consultant

A sustainability strategy consultant since 1993, Scot has served as non-profit leader, as a partner in an environmental marketing firm that he grew and sold, and as an executive in a multi-billion-dollar, international company. He has published dozens of articles and case studies, was co-author of the original “Sins of Greenwashing” study, testified before Congress, and been quoted on NPR, Good Morning America, CNN, The New York Times, Business Week, and the Wall Street Journal. Scot was also highlighted in an Emmy award-winning documentary on sustainable purchasing.

Casey Ward

VP Account Services

Casey manages our relationships, growth and development with a specific group of clients that includes Environmental Defense Fund, Cotton LEADS and CertainTeed Insulation. She provides leadership and support for the account team members who manage the day-to-day processes for these clients. She contributes to strategic direction for each client and guides our creative efforts to ensure everything we do builds toward meeting – or exceeding – the client’s goals. Her ability to simultaneously see the big picture and pay close attention to the details helps her champion her clients’ needs and identify new growth opportunities for them.