Market Disruption in Feminine Hygiene

by | May 23, 2019

Moving forward, we are transitioning to an alternating, biweekly editorial schedule for our original blogs and News of the Week emails.

News of the Week

Is this the generation that will trash tampons and pads for good? – Fast Company

A couple weeks ago we released our Period of Change special-topic Pulse report on how reusable feminine hygiene products are shaking up the consumer packaged goods industry – and it got picked up by Fast Company! Reusable period products (and reusable goods in general) are on the rise. See what that means for business.

Plastic straws are on the path to extinction; you’ll never guess what’s next – Sustainable Brands

The global feminine hygiene industry accounted for a whopping $31.23 billion in 2017 and is expected to reach $62.84 billion by 2026. A significant chunk of that, we expect, will come from the rise in reusable feminine hygiene products. This is another of our articles we’re particularly proud of.

What’s in your pad or tampon? – CNN

One of the prime drivers of the shift to reusable period products: health. It’s not just about the environment – many women, our research reveals, are concerned about chemicals in period products and lack of transparency from manufacturers. This piece from CNN covers the health implications of traditional (i.e., disposable) period products.

Americans Say ‘Enough’ to Plastic

American consumers care about the problem of plastic waste more than ever – even more than climate change, in fact, our research reveals. We polled 1,000 Americans on environmental issues, and “plastics in the ocean” ranked as their top concern. Now is the time for brands to create solutions and tell their stories. Find out more in our free report.

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About the Author

Suzanne Shelton

Suzanne Shelton

Where Suzanne sees opportunity, you can bet results will follow. Drawing on her extensive knowledge of both the advertising world and the energy and environment arena, Suzanne provides unparalleled strategic insights to our clients and to audiences around North America. Suzanne is a guest columnist in multiple publications and websites, such as GreenBiz, and she speaks at around 20 conferences a year, including Sustainable Brands, Fortune Brainstorm E and Green Build.

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