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Cultures, Countries & Your Sustainability Story
Our annual Eco Pulse® study has gone global. We surveyed people in 12 countries to better understand how they conceptualize an eco-friendly person — and what that means for companies’ sustainability communications. Our latest free report reveals how local cultural values connect to local sustainability concerns and provides specific communications guidance for brands operating and/or selling in countries around the globe. Hint: Multi-national brands, you don’t want to miss your opportunity to connect on a...
Buzz On Buzzwords
Our latest research shows that Americans are becoming more engaged when it comes to sustainability; at the same time, their skepticism around certain words and phrases is growing. This means that for brands to connect with their ideal audience, build trust and remain competitive, attention to language is critical. Find out what Americans think about sustainability, what different “green” words mean to them and how they interpret and respond to the jargon you may be...
What Is Home?
Across the U.S., we’ve historically prioritized comfort in our homes. But the pandemic has changed what comfort means to us. It’s even affected how we think about safety and security! (Hint: it’s not primarily about security systems.) Businesses in the residential building sector that don’t understand these changes risk losing touch with their key audiences. Our latest free report explores the new intersection of comfort, safety and health at home — and the implications for...