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We share the wealth of insights based on our proprietary research.
EVs and Gen Z: The Road Ahead
The number of Americans interested in buying EVs is definitely growing. But will Gen Z end up choosing EVs, or will they leapfrog right over them? Our latest report spotlights the opportunities for utilities, brands and cities to overcome persistent barriers to buying EVs, and then explores what Gen Z’s coming of age means for EVs. Their road forward could take a unique twist – but you don’t have to be caught unprepared.
Waking the Sleeping Giant: What Middle America knows about plastic waste and how they’re taking action
Consumers care about the problem of plastic waste more than ever – more than climate change, in fact, our research reveals. Now is the time for brands to create solutions and tell their stories before the sleeping giant awakens.
Eco Pulse 2019 Special Report: A Period of Change
Once upon a time, feminine hygiene was a topic simply not mentioned in polite society – and options were limited to an aisle of single-use products.