Energy PulseTM 2016

Your guide to overcoming barriers and increasing engagement in home energy consumption

Buy the Energy Pulse 2016 Report

$3,000

 

Energy Pulse™ from Shelton Group is an annual study of consumers tracking all things related to energy efficiency – so you can engage them where they are and move them to act.

It details self-reported activities and propensities for a wide variety of energy-efficient home improvements, exposes information gaps and barriers to adoption of conservation practices and energy-efficient purchases, and provides a clear picture of American households segmented by energy conservation perceptions, motivations and behaviors.

Eleven years of tracking home improvement behaviors shows that tired “save money” messaging just isn’t moving the needle on energy-efficient purchasing. Energy Pulse™ identifies new messaging directions to tap into deeper, more emotional drivers that are more likely to spur action.

The report also delves into American and Canadian awareness and attitudes about key energy- and climate-related issues and exposes surprisingly consistent support for renewable energy and pro-environmental policies.

ADD TO CART
PREVIEW REPORT

In This Report:

 

  • How to utilize comfort triggers to shake up complacency and spark action.
  • ow you can better connect the dots between increasing concerns about climate change and energy-efficient home improvements.
  • How to create environmental messaging that doesn’t alienate conservatives.

Methodology

 

The Energy Pulse online survey was fielded in September 2016, surveying a total of 2,281 respondents (2,025 U.S. respondents and 256 Canadian respondents). Stratified sampling mirrors the U.S. and Canadian populations, using quotas for geography, age, gender, education and race; data were weighted slightly to match U.S. and Canadian population distributions. Margin of error is +/- 2.2%.

Explore Other Resources

We share the wealth of insights based on our proprietary research.

  • Free Report
    Green Buzzwords in the Built Environment: The Online Search Edition
    Are Americans searching for the green building buzzwords you’re using – and which words are performing the best? We test our “Big 3” buzzwords, plus 11 building industry keywords.
  • Free Report
    What the Community Solar Customer Wants
    What will it take to make solar power accessible for everyday Americans? Our new report will give you the data and insights you need to market community solar successfully.
  • Premium Report
    Energy Pulse™ 2016
    An in-depth review of American environmental and energy consumption attitudes and beliefs – with particular emphasis on the information gaps that are inhibiting action and new messaging to encourage...
  • Premium Report
    B2B Pulse™ 2016
    An in-depth analysis of the obstacles, motivators and drivers faced by today’s decision-makers within a variety of business segments.
  • Free Report
    Green Buzzwords: The Online Search Edition
    Our recent research established which green buzzwords were effective in communicating with consumers. Now, we’re taking that data one step further with a new special report on green SEO.
  • Free Report
    Energy Pulse 2016 Special Report: Playing the Planet Card
    In the past few years, energy efficiency programs have stalled and messaging has stagnated. Discussing potential savings is not enough - learn the latest strategies.
  • Premium Report
    Eco Pulse™ 2016
    A deep dive illuminating the true market potential for green products and the messaging required to get them chosen at shelf.
  • Free Report
    Field Guide: B2B Pulse 2016 Special Report
    Our 2016 B2B Pulse surveyed over 500 business decision makers to discover what’s driving their decisions and the importance they place on supplier sustainability and green product features.
  • Free Report
    All Wet? Eco Pulse 2016 Special Report
    There’s a global water crisis on the way – do consumers know? Will it move them to act? And will they reward brands that conserve water with their loyalty?
  • Free Report
    Energy Pulse 2015 Special Report: Smart Home Strategies for Utilities
    The energy landscape is changing, and utilities are retooling old business models to include more products and services. Our research shows that now is the time to act.
  • Free Report
    Eco Pulse 2015 Special Report: The Buzz on Buzzwords
    In this report, we tested 11 popular green buzzwords to find out what consumers really know, what they think they know and how these words make them feel.
  • Free Report
    Energy Pulse 2015 Special Report: The Smart Home Gender Gap
    The smart home technology market is a sleeping giant. See what our research shows about the smart home gender gap: what it is and how to bridge it.

Pin It on Pinterest

Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and GreenBiz.com.

Susannah Enkema

VP Research & Insight

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Penny Kemp

VP Account Management & Strategy

Penny leads our client engagement process, overseeing activities from both a strategic and a tactical level to ensure our work generates desired results. She works closely with Suzanne, President & CEO, to develop strategic marketing plans and with Matt, VP Creative, to foster creative campaign ideas. Before joining Shelton Group, Penny had developed expertise in brand management and marketing while working with award-winning agencies and shepherding programs for the likes of Ritz-Carlton Hotels, Russell Athletic and James Hardie Building Products.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Glen L. Vesser III

VP Finance and Administration

Glen manages Shelton Group’s finances and administration, ensuring our internal systems run smoothly so we can provide exceptional client service in a seamless and timely manner. Glen’s financial and administrative expertise has been shaped by decades of experience in a variety of industries, including public accounting, media distribution and health care.

Mike Beamer

VP Business Development

Mike joined our team to help provide strategic vision and foster our agency’s growth by overseeing new business leads and managing agency marketing and website content. He arrived in Knoxville steeped in energy efficiency and renewables – he previously led client service for an agency division in Boston dedicated to marketing communications strategy and branding for B2B and B2C clients in that space.