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Americans believe…

...that we all deserve a clean planet.

  • 76% of respondents agree, "People have a right to clean air and water."
  • 70% agree, "We have a moral duty to leave the earth in as good or better shape than we found it."
  • 65% agree, "Working to try to prevent environmental damage for the future is really part of being a good parent."
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Americans believe…

…there’s a big problem happening with our environment.

  • 65% said they agree that global warming, or climate change, is occurring and it is primarily caused by human activity.
Spinning Earth

Americans believe…

…everyone bears responsibility for fixing environmental problems.

  • 88% agree the average person should be taking concrete steps to reduce his or her environmental impact.
  • 78% said they feel at least moderately responsible to change daily purchase habits and practices to positively impact the environment.

Explore Other Resources

We share the wealth of insights based on our proprietary research.

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Do you think recycling is the best thing you can do for the environment? Probably not. But the majority of people we poll do think that — because that's the message companies have pushed for decades. It's rewarding for sustainability communicators to know messaging works. But in this case, it's a problem for consumer goods makers. The promise made via messaging is, "Don't feel bad about all the stuff you buy — just recycle it!" People...