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Thank You!
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Thank you for downloading our Eco Pulse™ special report. You can download the full report here or via the button below.
Explore the data:
The value structure in America has more common roots than the headlines would have you believe.
Americans believe…
<h3 style="padding: 0 0 20px !important; color: #000 !important;">...that we all deserve a clean planet.</h3><!-- [et_pb_line_break_holder] --><ul class="black-text"><!-- [et_pb_line_break_holder] --><li>76% of respondents agree, "People have a right to clean air and water."</li><!-- [et_pb_line_break_holder] --><li>70% agree, "We have a moral duty to leave the earth in as good or better shape than we found it."</li><!-- [et_pb_line_break_holder] --><li>65% agree, "Working to try to prevent environmental damage for the future is really part of being a good parent."</li><!-- [et_pb_line_break_holder] --></ul>
<img id="wind_base" src="https://sheltongrp2017.wpengine.com/wp-content/uploads/2017/11/wind_base.png" alt="Wind Turbine"><!-- [et_pb_line_break_holder] --><img id="wind_posts" src="https://sheltongrp2017.wpengine.com/wp-content/uploads/2017/11/wind_posts.png" alt="Wind Turbine"><!-- [et_pb_line_break_holder] --><img id="wind_1" src="https://sheltongrp2017.wpengine.com/wp-content/uploads/2017/11/wind_turbine_2.png" alt="Wind Turbine"><!-- [et_pb_line_break_holder] --><img id="wind_2" src="https://sheltongrp2017.wpengine.com/wp-content/uploads/2017/11/wind_turbine_2.png" alt="Wind Turbine"><!-- [et_pb_line_break_holder] --><img id="wind_3" src="https://sheltongrp2017.wpengine.com/wp-content/uploads/2017/11/wind_turbine_2.png" alt="Wind Turbine">
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Americans believe…
<h3 style="padding: 0 0 20px !important; color: #fff !important;">…there’s a big problem happening with our environment.</h3><!-- [et_pb_line_break_holder] --><ul class="black-text"><!-- [et_pb_line_break_holder] --><li>65% said they agree that global warming, or climate change, is occurring and it is primarily caused by human activity.</li></ul>
<img id="earth" src="https://sheltongrp2017.wpengine.com/wp-content/uploads/2017/11/collective_earth.png" alt="Spinning Earth">
Americans believe…
<h3 style="padding: 0 0 20px !important; color: #fff !important;">…everyone bears responsibility for fixing environmental problems.</h3><!-- [et_pb_line_break_holder] --><ul class="black-text"><!-- [et_pb_line_break_holder] --><li>88% agree the average person should be taking concrete steps to reduce his or her environmental impact.</li><!-- [et_pb_line_break_holder] --><li>78% said they feel at least moderately responsible to change daily purchase habits and practices to positively impact the environment.</li><!-- [et_pb_line_break_holder] --></ul>
Words that unite:
The words “Science,” “Conservation” and “Sustainability” all receive not only a high number of positive scores, but a negligible number of negative scores.
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Words that divide:
In comparison, the terms “Environmental Stewardship,” “Regulation” and “Carbon Footprint” are clearly more divisive than unifying.
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