Eco PulseTM 2016

Sustainability sparks brand love. And how you talk about it matters.

Buy the Eco Pulse 2016 Report



Shelton’s eighth annual Eco Pulse™ study reveals exactly what you need to know about how Americans view all things green – and how that translates into buying behaviors, brand affinity and sustainable actions.

This year’s study highlights the long-term trends for green buying behaviors and sustainability as a growing cultural norm. Specifically, we delve into how behaviors are aligning with attitudes and identify brands that are getting a purchasing lift because of their sustainability reputation.

In This Report:


  • What sustainability initiatives consumers want all companies to do
  • How your sustainability commitments and actions influence purchase propensity
  • What consumers think about water-related CSR efforts
  • How your sustainability commitments and actions influence purchase propensity
  • What consumers think about water-related CSR efforts



Our eighth Eco Pulse™ study is Shelton Group’s annual exploration of consumer perceptions and behaviors regarding sustainability. The study contains a mix of new topics and tracking questions. This online survey was fielded in May 2016, surveying a total of 2,282 respondents (2,027 U.S. respondents and 255 Canadian respondents). The survey sample was stratified to mirror the U.S. and Canadian populations, using quotas for geography, age, gender, education and race; data were weighted slightly to match U.S. and Canadian population distributions. Margin of error is +/- 2.2%.

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Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and

Susannah Enkema

VP Research & Insights

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Laila Waggoner

VP Client Engagement

Laila leads our client engagement process, overseeing activities from both a strategic and a tactical level to ensure our work generates desired results – and clients’ satisfaction. She brings 25+ years of marketing leadership experience to her client relationships, with particular expertise in the homebuilding and remodeling industries as well as member-driven organizations, such as the Vinyl Siding Institute and Plastics Pipe Institute. Before joining Shelton Group, she led strategic marketing teams for Owens Corning’s insulation business.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Courtnay Hamachek

VP Operations

Courtnay oversees our day-to-day operations to keep us running smoothly and support our growth. She establishes project management systems and processes to help our teams anticipate bottlenecks, prevent process issues, and keep projects on time and on target. Courtnay has built extensive experience over 25 years in all aspects of marketing, from account services and project management to design and production.

Mike Beamer

VP Business Development

Mike joined our team to help provide strategic vision and foster our agency’s growth by overseeing new business leads and managing agency marketing and website content. He arrived in Knoxville steeped in energy efficiency and renewables – he previously led client service for an agency division in Boston dedicated to marketing communications strategy and branding for B2B and B2C clients in that space.