Eco PulseTM 2016

Sustainability sparks brand love. And how you talk about it matters.

Buy the Eco Pulse 2016 Report

$3,000

 

Shelton’s eighth annual Eco Pulse™ study reveals exactly what you need to know about how Americans view all things green – and how that translates into buying behaviors, brand affinity and sustainable actions.

This year’s study highlights the long-term trends for green buying behaviors and sustainability as a growing cultural norm. Specifically, we delve into how behaviors are aligning with attitudes and identify brands that are getting a purchasing lift because of their sustainability reputation.

In This Report:

 

  • What sustainability initiatives consumers want all companies to do
  • How your sustainability commitments and actions influence purchase propensity
  • What consumers think about water-related CSR efforts
  • How your sustainability commitments and actions influence purchase propensity
  • What consumers think about water-related CSR efforts

Methodology

 

Our eighth Eco Pulse™ study is Shelton Group’s annual exploration of consumer perceptions and behaviors regarding sustainability. The study contains a mix of new topics and tracking questions. This online survey was fielded in May 2016, surveying a total of 2,282 respondents (2,027 U.S. respondents and 255 Canadian respondents). The survey sample was stratified to mirror the U.S. and Canadian populations, using quotas for geography, age, gender, education and race; data were weighted slightly to match U.S. and Canadian population distributions. Margin of error is +/- 2.2%.

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We share the wealth of insights based on our proprietary research.