B2B PulseTM 2016

Your Field Guide to Leveraging Sustainability and Energy Efficiency

Buy the B2B Pulse 2016 Report



B2B Pulse™ is Shelton Group’s annual look at how today’s business leaders make purchasing and construction decisions related to sustainability.

From CEOs to facility managers, the study examines leaders at all levels in terms of their priorities, perceptions, purchase drivers and obstacles, giving you the market insights you need to inform product development and leverage your commitment to sustainability and energy efficiency.

In This Report:


  • Who’s got the sustainability scorecards? And do they matter?
  • Which decision makers think their facilities need energy efficiency upgrades and what are their improvement priorities?
  • Do utility incentive programs make a difference?
  • Which certifications do decision makers value?



Online survey of business decision makers in mid-to-large firms (50+ employees) fielded March 1, 2016 through April 10, 2016. 523 surveys completed (+/- 4.3% margin of error overall), with 421 surveys completed in the U.S. (+/- 4.8 margin of error) and 102 surveys completed in Canada (+/- 9.7 margin of error).

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