B2B PulseTM 2016
Your Field Guide to Leveraging Sustainability and Energy Efficiency
In This Report:
- Who’s got the sustainability scorecards? And do they matter?
- Which decision makers think their facilities need energy efficiency upgrades and what are their improvement priorities?
- Do utility incentive programs make a difference?
- Which certifications do decision makers value?
Methodology
Online survey of business decision makers in mid-to-large firms (50+ employees) fielded March 1, 2016 through April 10, 2016. 523 surveys completed (+/- 4.3% margin of error overall), with 421 surveys completed in the U.S. (+/- 4.8 margin of error) and 102 surveys completed in Canada (+/- 9.7 margin of error).
Explore Other Resources
We share the wealth of insights based on our proprietary research.
-
Free ReportHow do consumers feel about companies standing up for a social purpose? Good – if you go about it the right way. -
Free Interactive ReportWhen cultural norms aren’t enough, companies can create real change … and reap the reward of consumer loyalty. Here’s how.
-
Free ReportDiscover the words and ideas that unite. We uncover the sustainability terms that Americans agree on, regardless of their political affiliation.
-
Free ReportWhat are Millennials' thoughts when it comes to sustainability? We explore their feelings, habits and actions when it comes to sustainability.
-
Free ReportIn the past few years, energy efficiency programs have stalled and messaging has stagnated. Discussing potential savings is not enough - learn the latest strategies.
-
Premium ReportAn in-depth review of American environmental and energy consumption attitudes and beliefs – with particular emphasis on the information gaps that are inhibiting action.
-
Free ReportThere’s a global water crisis on the way – do consumers know? Will it move them to act? And will they reward brands that conserve water with their loyalty?
-
Premium ReportA deep dive illuminating the true market potential for green products and the messaging required to get them chosen at shelf.
-
Free ReportOur 2016 B2B Pulse surveyed over 500 business decision makers to discover what’s driving their decisions and the importance they place on supplier sustainability and green product features.
-
Premium ReportAn in-depth analysis of the obstacles, motivators and drivers faced by today’s decision-makers within a variety of business segments.
-
Free ReportWhat will it take to make solar power accessible for everyday Americans? Our new report will give you the data and insights you need to market community solar successfully.
-
Free ReportOur recent research established which green buzzwords were effective in communicating with consumers. Now, we’re taking that data one step further with a new special report on green SEO.
-
Free ReportAre Americans searching for the green building buzzwords you’re using – and which words are performing the best? We test our “Big 3” buzzwords, plus 11 building industry keywords.
-
Free ReportThe smart home technology market is a sleeping giant. See what our research shows about the smart home gender gap: what it is and how to bridge it.
-
Free ReportThe energy landscape is changing, and utilities are retooling old business models to include more products and services. Our research shows that now is the time to act.
-
Free ReportIn this report, we tested 11 popular green buzzwords to find out what consumers really know, what they think they know and how these words make them feel.
