GreenBiz 2019 Highlights – Greening Supply Chains

by | Feb 28, 2019

Shelton Stat

While 77% of consumer goods supply chain decision-makers have a clear vision for sustainability, only 8% have achieved their plan because of perceived time and effort (EDF Supply Chain Solutions Center).

Sustainability Win of the Week

Each year, over 1,000 of the world’s brightest minds come together to network and collaborate at GreenBiz, the premier conference for business and nonprofit leaders in the sustainability space. This year we’re especially excited about GreenBiz because it means the launch of a major collaboration between Environmental Defense Fund (EDF) and Shelton Group: the EDF Supply Chain Solutions Center.

The Supply Chain Solutions Center is a new website created by Shelton Group and EDF, and created for supply chain professionals to help them accelerate their sustainability goals. Affectionately dubbed the “Spotify for Supply Chains,” the platform removes the complexity of keeping up with sustainability and supply chain best practices by curating hundreds of articles, reports, guides, templates, case studies and other materials based on level of experience and areas of interest. In minutes, users can create their own tailored profile, select the issues most applicable to their business from among six key areas – agriculture, energy, chemicals, waste, forests and freight – and receive a steady stream of supply chain news, sustainability solutions, connections to expert organizations and templates for building the path forward.

Studies show supply chains are the biggest environmental problem for companies nowadays – particularly in the consumer packaged goods industry. More than ever, sustainability professionals recognize that meeting corporate sustainability goals requires reducing impact across entire value chains. EDF’s Supply Chain Solutions Center streamlines the process of information collection so that you can better achieve your supply chain sustainability goals – no matter where you are on the journey.

See it for yourself! Go to supplychain.edf.org.

News of the Week

12 winners of NextGen Cup Challenge reimagining the future of the to-go cup – Sustainable Brands

Congratulations to the winners of the NextGen Cup Challenge – a “pre-competitive collaboration to drive sustainable design and find innovative cup solutions” for to-go beverages. The 12 winners (out of nearly 500 applicants) demonstrate the future of to-go cups. Several major brands supported the initiative, including Starbucks and McDonald’s (founding members), and The Coca-Cola Company, Yum! Brands, Nestlé and Wendy’s (supporting partners). Read more about the winners and next steps to scale up their inventions.

Green power: the quest to harness energy from leaves – Wall Street Journal

In other news: some major innovations in renewable energy. Researchers contend that plants may someday be the key to renewable (and biodegradable) energy production – by adapting the leaves of a plant to capture and convert wind energy into usable electricity. Such technology, though still in its infancy, may someday hold the capacity to transform renewable wind energy initiatives for utilities and business.

When it comes to sustainability, how does YOUR company stack up?

We’ve interviewed sustainability leaders and gathered their advice for what it takes to successfully bake sustainability into a corporate structure. Learn the stages of corporate sustainability – from initial strategy to final implementation – and get the game plan to achieve a competitive advantage by mobilizing your team.

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About the Author

Suzanne Shelton

Suzanne Shelton

Where Suzanne sees opportunity, you can bet results will follow. Drawing on her extensive knowledge of both the advertising world and the energy and environment arena, Suzanne provides unparalleled strategic insights to our clients and to audiences around North America. Suzanne is a guest columnist in multiple publications and websites, such as GreenBiz, and she speaks at around 20 conferences a year, including Sustainable Brands, Fortune Brainstorm E and Green Build.

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Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and GreenBiz.com.

Susannah Enkema

VP Research & Insights

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Courtnay Hamachek

VP Operations

Courtnay oversees our day-to-day operations to keep us running smoothly and support our growth. She establishes project management systems and processes to help our teams anticipate bottlenecks, prevent process issues, and keep projects on time and on target. Courtnay has built extensive experience over 25 years in all aspects of marketing, from account services and project management to design and production.

Aaron Crecy

Digital Marketing Director

Aaron is responsible for planning, executing and measuring digital marketing strategies for Shelton Group and our clients, with an emphasis on inbound, content, SEO, social media, email and paid initiatives. He constantly researches and explores new tactics and strategies to improve digital campaign performance and results.

Aaron brings to the table more than 20 years of marketing leadership experience with premium consumer-facing brands. He came to Shelton Group by way of Malibu Boats, where, as Director of Global Marketing, he oversaw strategic marketing planning and execution for multiple product lines, with specific emphasis on social media and digital. Prior to that, he served as CMO for a leading daily fantasy sports operator, guiding it from startup to the industry’s third-ranked site.

Scot Case

Senior Consultant

A sustainability strategy consultant since 1993, Scot has served as non-profit leader, as a partner in an environmental marketing firm that he grew and sold, and as an executive in a multi-billion-dollar, international company. He has published dozens of articles and case studies, was co-author of the original “Sins of Greenwashing” study, testified before Congress, and been quoted on NPR, Good Morning America, CNN, The New York Times, Business Week, and the Wall Street Journal. Scot was also highlighted in an Emmy award-winning documentary on sustainable purchasing.

Casey Ward

VP Account Services

Casey manages our relationships, growth and development with a specific group of clients that includes Environmental Defense Fund, Cotton LEADS and CertainTeed Insulation. She provides leadership and support for the account team members who manage the day-to-day processes for these clients. She contributes to strategic direction for each client and guides our creative efforts to ensure everything we do builds toward meeting – or exceeding – the client’s goals. Her ability to simultaneously see the big picture and pay close attention to the details helps her champion her clients’ needs and identify new growth opportunities for them.