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Energy Pulse™ 2015 Special Report: The Smart Home Gender Gap
Smart homes are the future.
But if you’re a utility, builder, home product manufacturer, or app maker in the residential space, you need a smart home marketing strategy today. So for this year’s Energy Pulse™ study, we polled 2,000 American consumers about smart home technology to find out if and what they’ve purchased, how satisfied they are, what barriers make them reluctant to buy, how they feel about the technology and more.
The smart home technology market is a sleeping giant – and no one’s sure exactly when it will awaken.
Many market observers think the tipping point will be an advance in technology that proves impossible for consumers to resist. But we think market success may actually hinge on speaking credibly to an audience that has been largely overlooked: women. See what our research shows about the smart home gender gap: what it is and how to bridge it.