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Energy Pulse™ 2015 Special Report: The Smart Home Gender Gap

Smart homes are the future.


But if you’re a utility, builder, home product manufacturer, or app maker in the residential space, you need a smart home marketing strategy today. So for this year’s Energy Pulse™ study, we polled 2,000 American consumers about smart home technology to find out if and what they’ve purchased, how satisfied they are, what barriers make them reluctant to buy, how they feel about the technology and more.

The smart home technology market is a sleeping giant – and no one’s sure exactly when it will awaken.


Many market observers think the tipping point will be an advance in technology that proves impossible for consumers to resist. But we think market success may actually hinge on speaking credibly to an audience that has been largely overlooked: women. See what our research shows about the smart home gender gap: what it is and how to bridge it.

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Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and GreenBiz.com.

Susannah Enkema

VP Research & Insights

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Courtnay Hamachek

VP Operations

Courtnay oversees our day-to-day operations to keep us running smoothly and support our growth. She establishes project management systems and processes to help our teams anticipate bottlenecks, prevent process issues, and keep projects on time and on target. Courtnay has built extensive experience over 25 years in all aspects of marketing, from account services and project management to design and production.