Sustainability is now mainstream and it’s affecting purchase behavior. Every year we ask Americans if they’ve ever intentionally...

Americans are putting their wallets where their values are. They buy brands (or those brands’ competitors) based not just on corporate...

Before COVID-19, 41% of Americans wanted to be seen as someone who buys green products, and many could cite an example of a brand they’d...

When a crisis like Covid-19 hits, ideas held by fringe consumers often flood into the mainstream. Those once-fringe ideas won’t just...

The number of Americans interested in buying EVs is definitely growing. But will Gen Z end up choosing EVs, or will they leapfrog right...

Consumers care about the problem of plastic waste more than ever – more than climate change, in fact, our research reveals. Now is the...