Our latest research shows that Americans are becoming more engaged when it comes to sustainability; at the same time, their skepticism...

Across the U.S., we’ve historically prioritized comfort in our homes. But the pandemic has changed what comfort means to us. It’s...

Do you think recycling is the best thing you can do for the environment? Probably not. But the majority of people we poll do think that —...

Sustainability is now mainstream and it’s affecting purchase behavior. Every year we ask Americans if they’ve ever intentionally...

Americans are putting their wallets where their values are. They buy brands (or those brands’ competitors) based not just on corporate...

Before COVID-19, 41% of Americans wanted to be seen as someone who buys green products, and many could cite an example of a brand they’d...