Americans are putting their wallets where their values are. They buy brands (or those brands’ competitors) based not just on corporate...

Before COVID-19, 41% of Americans wanted to be seen as someone who buys green products, and many could cite an example of a brand they’d...

When a crisis like Covid-19 hits, ideas held by fringe consumers often flood into the mainstream. Those once-fringe ideas won’t just...

The number of Americans interested in buying EVs is definitely growing. But will Gen Z end up choosing EVs, or will they leapfrog right...

Consumers care about the problem of plastic waste more than ever – more than climate change, in fact, our research reveals. Now is the...

Once upon a time, feminine hygiene was a topic simply not mentioned in polite society – and options were limited to an aisle of...