Do you think recycling is the best thing you can do for the environment? Probably not. But the majority of people we poll do think that —...

Sustainability is now mainstream and it’s affecting purchase behavior. Every year we ask Americans if they’ve ever intentionally...

Americans are putting their wallets where their values are. They buy brands (or those brands’ competitors) based not just on corporate...

Before COVID-19, 41% of Americans wanted to be seen as someone who buys green products, and many could cite an example of a brand they’d...

When a crisis like Covid-19 hits, ideas held by fringe consumers often flood into the mainstream. Those once-fringe ideas won’t just...

The number of Americans interested in buying EVs is definitely growing. But will Gen Z end up choosing EVs, or will they leapfrog right...