Sustainability News & Insights
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June 18, 2009Why a green positioning is still viable – especially in this economy.
Our 2009 Eco Pulse study will be released on Monday and, among other things, it answers the question, “Will consumers still spend money...
June 4, 2009Building a sense of (re)connection to redefine the new sustainable economy
There’s been a good deal of conversation here at the Sustainable Brands conference about how sustainability can help rebuild and redefine...
May 21, 2009I’ll help save the planet! (As long as I don’t have to give up my stuff.)
We’re about halfway through the analysis on this year’s Eco Pulse survey (which will release around June 22), and the headline above...
March 26, 2009Steven Levitt, Earth Hour and Benevolent Dictators
I spoke at the International Home and Housewares show earlier this week and stuck around for a breakfast function featuring Steven Levitt,...
March 11, 2009What’s a Consumer To Do? Part Two
Driving into work this morning I heard three radio commercials in a row that used "save money" as the key benefit. One was for car...