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Our Built Environment Experience

The products you design and engineer, the homes and offices you build – they matter. You help people live more comfortable, productive, sustainable lives. You don't need us to tell you that, but we'd love to tell your customers, consumers, employees – everyone who needs to hear it.

Who are we?

We’re sustainability storytellers and strategic thinkers with a history in the built environment market. Our goal is to do good work for organizations and companies that are doing good work for the world. We think you’re one of those.

What do you need to do good work?

Whether you need fresh messaging or a new brand look, a website created or complex facts translated into story, we can help you solve your challenges and meet your goals. Here are a few examples of how we’ve done that for our clients.

Michigan Saves: Avoid Energy Drama

The Ask:

Homeowners were convinced they didn’t have an energy efficiency problem – so communications about our sponsors’ efficiency solutions weren’t sinking in. But ignorance wasn’t bliss – homeowners still dealt with energy and comfort issues. We needed to wake them up to the cause – energy inefficiency.

The Solve:

A PSA campaign was designed to connect energy efficiency (or, the lack thereof) with a memorable and relatable scenario: everyday family drama. By putting a lighthearted spin on two common household disputes, we helped the audience see they did indeed have an efficiency problem.

PECO
Animated explainer video
We wrote and illustrated this video to give Philadelphia-area utility PECO and their builder partners a way to promote ENERGY STAR® certified homes to customers.
CertainTeed
Insulation Selection Tool
We created this mobile-friendly, web-based tool to help consumers realize how crucial insulation is to making a home healthy and comfortable – and to help builders/contractors upsell insulation more easily.

SunPower
Program name + logo, messaging strategy, videos, print collateral
In our multi-phase project, we named and branded the SunPower Horizons STEM education program and created the sales tools to showcase it.

NAR & NAHB: Home Performance Matters

The Ask:

Over the past decade, there has been a monumental shift in homebuyers’/homeowners’ desire for more sustainably built homes in the shape of increased comfort, consistency of temperature, control over utility bills and improved indoor air quality. And yet, real estate agents and home builders – two crucial partners in the home buying process – aren’t always equipped to respond or proactively sell the benefits of a green home. They lack understanding – and sometimes also awareness – which ultimately has the potential to risk closing the sale. The National Association of REALTORS® and the National Association of Home Builders wanted to educate their members to sell better homes.

The Solve:

A first-ever educational joint initiative was created to meet the need. The campaign “Home Performance Matters” presents both builders and real estate agents with facts and practical next steps for marketing green homes. Phase one of the campaign comprised developing the campaign concept, a fact sheet, infographic, banner ads, newsletter article, print ad and social media posts to promote the campaign and educate both NAR and NAHB members about the value of working together. Phase two will encourage homebuyers to talk to their builder or REALTOR® about the benefits of green homes.

How we grow good work – one example

We’ve partnered with CertainTeed Insulation since 2015 to build their brand and spread their message of “complete comfort” to contractor, builder and consumer audiences.

Our work with CertainTeed is all about connecting the dots between their insulation products and what their audiences actively think about. For the builders and contractors they talk to, that’s often ease of installation, support and training, and marketable benefits. For consumers, that’s comfort, quality and their family’s health.

One of our favorite projects for CertainTeed introduced their SMARTBATT and MemBrain products to consumers. We created a multi-faceted digital campaign – combining contextual targeting, behavioral targeting and retargeting – to deliver the right comfort, quality, and health messages to the right consumers at the right time.

The campaign generated nearly 20,000,000 impressions (plus a click-through rate 500% over the Google industry benchmark) and introduced a significant chunk of the target audience to CertainTeed. Building on that campaign, we created the Insulation Selection Tool highlighted above to help builders and contractors start the conversation about insulation with their customers.

Website Walkthrough

SMARTBATT Pre-roll Video

Email Campaign

We’re here for you – how can we support your team?

Let’s set up a call. Email us at cward@sheltongrp.com.

Not quite ready?

Meet our team or check out a few case studies.