Let’s build something good together.

The products you design and engineer, the homes and offices you build – they matter. You help people live more comfortable, productive, sustainable lives. You don't need us to tell you that, but we'd love to tell your customers, consumers, employees – everyone who needs to hear it.

Who are we?

We’re sustainability storytellers and strategic thinkers with a history in the built environment market. Our goal is to do good work for organizations and companies that are doing good work for the world. We think you’re one of those.

What do you need to do good work?

Whether you need fresh messaging or a new brand look, a website created or complex facts translated into story, we can help you solve your challenges and meet your goals. Here are a few examples of how we’ve done that for our clients.

PECO
Animated explainer video
We wrote and illustrated this video to give Philadelphia-area utility PECO and their builder partners a way to promote ENERGY STAR® certified homes to customers.

CertainTeed
Insulation Selection Tool
We created this mobile-friendly, web-based tool to help consumers realize how crucial insulation is to making a home healthy and comfortable – and to help builders/contractors upsell insulation more easily.

SunPower
Program name + logo, messaging strategy, videos, print collateral
In our multi-phase project, we named and branded the SunPower Horizons STEM education program and created the sales tools to showcase it.

How we grow good work – one example

We’ve partnered with CertainTeed Insulation since 2015 to build their brand and spread their message of “complete comfort” to contractor, builder and consumer audiences.

Our work with CertainTeed is all about connecting the dots between their insulation products and what their audiences actively think about. For the builders and contractors they talk to, that’s often ease of installation, support and training, and marketable benefits. For consumers, that’s comfort, quality and their family’s health.

One of our favorite projects for CertainTeed introduced their SMARTBATT and MemBrain products to consumers. We created a multi-faceted digital campaign – combining contextual targeting, behavioral targeting and retargeting – to deliver the right comfort, quality, and health messages to the right consumers at the right time.

The campaign generated nearly 20,000,000 impressions (plus a click-through rate 500% over the Google industry benchmark) and introduced a significant chunk of the target audience to CertainTeed. Building on that campaign, we created the Insulation Selection Tool highlighted above to help builders and contractors start the conversation about insulation with their customers.

Website Walkthrough

SMARTBATT Pre-roll Video

Email Campaign

We’re here for you – how can we support your team?

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Meet our team or check out a few case studies.

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Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and GreenBiz.com.

Susannah Enkema

VP Research & Insights

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Courtnay Hamachek

VP Operations

Courtnay oversees our day-to-day operations to keep us running smoothly and support our growth. She establishes project management systems and processes to help our teams anticipate bottlenecks, prevent process issues, and keep projects on time and on target. Courtnay has built extensive experience over 25 years in all aspects of marketing, from account services and project management to design and production.

Aaron Crecy

Digital Marketing Director

Aaron is responsible for planning, executing and measuring digital marketing strategies for Shelton Group and our clients, with an emphasis on inbound, content, SEO, social media, email and paid initiatives. He constantly researches and explores new tactics and strategies to improve digital campaign performance and results.

Aaron brings to the table more than 20 years of marketing leadership experience with premium consumer-facing brands. He came to Shelton Group by way of Malibu Boats, where, as Director of Global Marketing, he oversaw strategic marketing planning and execution for multiple product lines, with specific emphasis on social media and digital. Prior to that, he served as CMO for a leading daily fantasy sports operator, guiding it from startup to the industry’s third-ranked site.

Scot Case

Senior Consultant

A sustainability strategy consultant since 1993, Scot has served as non-profit leader, as a partner in an environmental marketing firm that he grew and sold, and as an executive in a multi-billion-dollar, international company. He has published dozens of articles and case studies, was co-author of the original “Sins of Greenwashing” study, testified before Congress, and been quoted on NPR, Good Morning America, CNN, The New York Times, Business Week, and the Wall Street Journal. Scot was also highlighted in an Emmy award-winning documentary on sustainable purchasing.

Casey Ward

VP Account Services

Casey manages our relationships, growth and development with a specific group of clients that includes Environmental Defense Fund, Cotton LEADS and CertainTeed Insulation. She provides leadership and support for the account team members who manage the day-to-day processes for these clients. She contributes to strategic direction for each client and guides our creative efforts to ensure everything we do builds toward meeting – or exceeding – the client’s goals. Her ability to simultaneously see the big picture and pay close attention to the details helps her champion her clients’ needs and identify new growth opportunities for them.