September 6, 2018Nike vs. adidas: 2 ways to take a stand
While the jury’s still out for Nike, adidas just achieved a new milestone in its continuing fight against plastic waste in our oceans.
August 30, 2018Why aren’t we talking about grid security?
Why aren’t we talking about cyber threats to grid security and preparing for what could happen?
August 23, 2018A tale of two brands
In a somewhat predictable move, Walgreens is testing the water in Florida to see how abandoning tobacco sales in one market might impact...
August 16, 2018It’s time to level with people about climate change
More and more companies are taking steps to reduce their impact on the environment. But the brutal truth is that those efforts won’t stop...
August 9, 2018It’s time to bring CSR and sustainability together
Americans tend to conflate ideas, assuming a company that cares about people also cares about the environment.
August 2, 2018If consumers believe “healthy = environmental,” where does that leave your environmental message?
Understanding the mental models people use to construct their worldview is a crucial component of any market research.