The Home Star program, currently being debated on Capital Hill, changes the game for consumers. Marketed appropriately, it could create...

We haven't tested it yet but some stories we're hearing are leading us to think "weight loss" should be added to the list of deeper drivers...

You don't have to believe in global warming to want green products. Here's a sneak peak at one of our 2010 Eco Pulse findings...

As marketers we often talk out of both sides of our mouths, telling consumers to buy and to conserve all in one breath. What's a consumer...

If you have a committed, long-range community support initiative, by all means talk about it as it's on trend now. But don't invent one...

It turns out 18-24 year olds are passive viewers of green information just like the rest of us. Here's how to reach them.