Marketing a green product and really bought into making the world a better place? Be careful not to assume the consumers you're targeting...

Is the recent oil spill in the Gulf of Mexico enough to make Americans adopt conservation behaviors? Shelton Group just conducted a survey...

Given how little Americans understand about their daily connection to coal, trying to tie the recent tragedy to a call for reduced...

A utility in Florida learned the hard way that if you claim to be a company "with a heart and a conscience" on your Web site, you'd better...

Some folks think Plug-In Electric Hybrids are The Answer to our energy problems. Not so much from a consumer perspective, given the...

You can kill more flies with honey and save the planet without picking a fight. A few findings from this year's Eco Pulse reveal that...