Some consumers are starting to consume list, prefering to grow and make their own products as part of their green lifestyle. These are the...

For mainstream consumers, deciding which green product to buy is ultimately about deciding which brand they trust. And they trust what...

This is good news or bad news, depending on your point of view: As our Eco Pulse report noted earlier this year, belief in global warming...

Current bills in Congress make assumptions that may not be true. It’s important to raise some questions and get some answers so we all...

If you're talking to consumers in a language they don't understand and assuming they know as much as you, you may be inadvertently...

Consumers can smell a rat...so don't try to slap a green message on your product label if it's not real. And follow these six guidelines...