We've just tested several greener packaging innovations on focus groups. The results weren't what we expected.

This is an excellent case study in why any company should get ahead of the social media game -- particularly companies with a target on...

The green building industry is hanging on to some beliefs in order to keep them hanging in the game. They may be correct -- but I'm...

The New York Times pretty much declared green products dead last week. This is a sweeping claim that's unfounded; what's really going on...

The Smart Grid's pretty cool...but all the functionality is really just a basic consumer expectation.

It's easy to offer 20% off. But is it necessary? Is it working?