There are several rules to live by when it comes to green packaging. Starting with understanding that consumers don't care that much about...

Yes, it's always a good idea for makers of products largely considered by consumers to be unfriendly to the environment to sue way smaller...

Mainstream consumers have no idea what the term, "organic" actually means, and the organic food industry hasn't done much to clear up the...

Though the messages that work best to promote a green product vary by country, their is a universal thread: everyone responds to messaging...

"Saving money" is not a rational, logical benefit backed up by cost-benefit equations and organized spreadsheets. It's a highly emotional...

SC Johnson's going after the concentrates market. But do they have the right formula?