Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
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June 16, 2016
Bottled Water vs. Water Bottles: How Can Marketing Change the Trend?Summer has arrived! When it’s hot and you’re thirsty, what do you reach for? For a lot of Americans, it’s bottled water. In fact,...
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April 19, 2016
Why Business Is Good for Earth DayThe health of our air and water in the U.S. has come a long way since Earth Day was first celebrated in 1970. So has corporate...
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September 9, 2015
4 things we can learn from California drought communications campaignsOne of my coworkers here at Shelton Group lived in San Francisco during Jerry Brown’s first time around as governor. When the drought of...
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June 17, 2015
Is convenience the enemy of energy conservation?Over the past few months, we’ve talked about some exciting new gadgets (like the Amazon Dash Button) and the role convenience plays in...
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September 10, 2014
Utilities: capture your customers’ attention through innovationConsumers have a tendency to think of their utility only when they have reasons to grumble: higher-than-expected bills, power outages,...
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August 6, 2014
Sustainable semantics: “Global warming” vs. “climate change”In sustainability communications, even synonyms can inspire vastly different reactions. Take “nature” and “environment,” for...