Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
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August 16, 2013
Utilities and retailers should partner to spark sales of energy-efficient products and home improvementsBy joining forces, they could create win-wins on some of their toughest problems. Three-quarters of American homes need energy efficiency...
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August 6, 2013
Consumers need free trials, coupons and money-back guarantees to help them try green cleaning productsOur Eco Pulse™ 2013 research tells us that most American consumers feel a strong attraction to the idea of natural cleaning products. But...
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August 5, 2013
Three messages utilities can promote to improve customer satisfactionBased on our Utility Pulse™ 2013 study, three key messages in utility companies’ TV ads will be the most effective in improving...
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July 31, 2013
By touting incentive programs, utilities can engage a key market segmentIn our Utility Pulse™ ’13 survey, we found that 42 percent of those surveyed are less than satisfied with their electric utility.
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July 25, 2013
Before your company uses a “no VOC” message, you’ve got to explain it firstIndoor air quality is on the American radar screen, but "no VOCs" is not.
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July 19, 2013
Amid conflicting “science” and strong emotions about GMOs, food companies may want to get proactiveEven as genetically modified foods play a larger role in world agriculture, American consumers are avoiding them.