Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

Read more

August 16, 2013

Utilities and retailers should partner to spark sales of energy-efficient products and home improvements

By joining forces, they could create win-wins on some of their toughest problems. Three-quarters of American homes need energy efficiency...

Read more

August 6, 2013

Consumers need free trials, coupons and money-back guarantees to help them try green cleaning products

Our Eco Pulse™ 2013 research tells us that most American consumers feel a strong attraction to the idea of natural cleaning products. But...

Read more

August 5, 2013

Three messages utilities can promote to improve customer satisfaction

Based on our Utility Pulse™ 2013 study, three key messages in utility companies’ TV ads will be the most effective in improving...

Read more

July 31, 2013

By touting incentive programs, utilities can engage a key market segment

In our Utility Pulse™ ’13 survey, we found that 42 percent of those surveyed are less than satisfied with their electric utility.

Read more

July 25, 2013

Before your company uses a “no VOC” message, you’ve got to explain it first

Indoor air quality is on the American radar screen, but "no VOCs" is not.

Read more

July 19, 2013

Amid conflicting “science” and strong emotions about GMOs, food companies may want to get proactive

Even as genetically modified foods play a larger role in world agriculture, American consumers are avoiding them.