Sustainability is now mainstream and it’s affecting purchase behavior. Every year we ask Americans if they’ve ever intentionally...

Americans are putting their wallets where their values are. They buy brands (or those brands’ competitors) based not just on corporate...

When a crisis like Covid-19 hits, ideas held by fringe consumers often flood into the mainstream. Those once-fringe ideas won’t just...

The number of Americans interested in buying EVs is definitely growing. But will Gen Z end up choosing EVs, or will they leapfrog right...

Once upon a time, feminine hygiene was a topic simply not mentioned in polite society – and options were limited to an aisle of...