A Period of Disruption
For as long as there have been women, there have been periods. It’s just taken a few millennia, give or take, to shake off the stigma of basic reproductive biology and acknowledge them publicly.
But what was once whispered is now shouted in today’s world of social media, #MeToo, and looming climate disaster. We’re armed with data – from shared experiences to statistics about the environmental footprint of ourselves and corporations. And we’re sharing that knowledge, in tweets and in open discussion. Not only is period-talk no longer taboo, but a documentary on period shaming won an Oscar this year.
It’s a Period of Change
“Disposable” and “single-use” are becoming bad words. What customers really want is reusability, which is pulling ahead as the next big market trend. We’ve homed in on one particular industry and product type where we expect the biggest upset: consumer packaged goods and feminine hygiene products. Women are embracing reusable products and it’s shaking up the industry. And chances are, it’ll spread to YOUR industries and products.