A Period of Disruption

by Apr 22, 2019

For as long as there have been women, there have been periods. It’s just taken a few millennia, give or take, to shake off the stigma of basic reproductive biology and acknowledge them publicly.

But what was once whispered is now shouted in today’s world of social media, #MeToo, and looming climate disaster. We’re armed with data – from shared experiences to statistics about the environmental footprint of ourselves and corporations. And we’re sharing that knowledge, in tweets and in open discussion. Not only is period-talk no longer taboo, but a documentary on period shaming won an Oscar this year.

Get the full story here. And if you’d like to talk it through and see what the implications and solutions are for your business, drop me a line: [email protected]

It’s a Period of Change

“Disposable” and “single-use” are becoming bad words. What customers really want is reusability, which is pulling ahead as the next big market trend. We’ve homed in on one particular industry and product type where we expect the biggest upset: consumer packaged goods and feminine hygiene products. Women are embracing reusable products and it’s shaking up the industry. And chances are, it’ll spread to YOUR industries and products.

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About the Author

Suzanne Shelton

Where Suzanne sees opportunity, you can bet results will follow. Drawing on her extensive knowledge of both the advertising world and the energy and environment arena, Suzanne provides unparalleled strategic insights to our clients and to audiences around North America. Suzanne is a guest columnist in multiple publications and websites, such as GreenBiz, and she speaks at around 20 conferences a year, including Sustainable Brands, Fortune Brainstorm E and Green Build.