It’s the end of business as usual for energy marketing.
Americans are growing increasingly apathetic about their utility companies. And they’re growing increasingly fond of solar, especially when it comes with no-cash-down options and predictable monthly fees. Throw in a broad array of new green technologies and some nearly irresistible bundled offerings, and poof! The balance of power in the energy sector has suddenly shifted, and in a big way.
If you’re a utility, how do you reclaim customer relationships and stay relevant (and financially viable)? If you’re a renewable energy company, an ESCO serving the commercial market or a company with technology that plays into the connected home or distributed generation environment, how do you best take advantage of the emerging opportunities?
Just ask us.
These are exactly the questions we’re answering for our clients – so we can provide the insights, strategies and market engagement programs necessary for success.
Make no mistake – navigating the new energy era successfully isn’t for generalists or firms that have only casual experience in the energy arena. This is deep stuff that requires years of practice. We’ve been working in this sector since 1997, and this is where we hang our hats. You can count on us to have the most informed point of view and the most actionable ideas for your organization.
- Mike Mernick
- Senior Vice President
- Energy Efficiency Division Lead
- Allen Robbins
- Sevier County Electric System
Every year, thousands of companies do thousands of well-meaning and beneficial Earth Day activities. This year, however, those activities may appear to be a bit out of touch. Let’s rewind a few years to the height of the Obama administration. To say that environmental...read more
Much has been written about the utility industry’s “death spiral.” I’ve got some data points to add to that scenario … and a possible solution. On the commercial customer front: the largest utility customers – companies, facilities and manufacturing plants that use a...read more
We all come across great insights over the course of the day, and then, like Snapchat, they quickly disappear when we turn our attention to those 1,500 emails in our inboxes. We think every now and again those great insights are worth a second look. And that’s what...read more