Selling energy efficiency can be tough.

But we know exactly how to do it.

Believe it or not, Americans actually feel a huge sense of personal responsibility for conserving energy and water. The problem is, they’re not doing much about it – because they don’t know what to do, because they did something and didn’t see results, or because they’d rather spend their hard-earned cash on granite countertops than an unsexy roll of extra insulation.

So if you’re marketing an energy efficiency program, a product that conserves energy or water, or a service that improves air quality, you’re facing an apathetic, if not angry, market. (Tough crowd.)

Enter Shelton Group.

Thanks to years of research and hands-on experience, we understand the deeper emotional drivers that actually get people to conserve, and we know how to connect with those drivers in meaningful ways. We can reach your toughest audience and get results.

Get in touch

We’ve created successful solutions – from far-reaching ad campaigns to targeted software applications – for these clients and others like them:
Browse our case studies …
We’ve helped sell energy-efficient and water-conserving products, driven efficiency program enrollment and participation, and changed consumer behavior related to efficiency and conservation.
The latest efficiency & conservation posts from our blog …

It’s time to talk turkey about the environment.

Once upon a time – back when we first started marketing energy efficiency and sustainability – we told our clients that if you wanted to get consumers to save energy, the last thing you should do is talk about the environment. It’s too polarizing, we said. Why take...

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2017: The Year We Start Doing

Shelton Group turned 25 years old last year, and 12 years ago we made the decision to be exclusively focused in the energy and environment space. That’s all to say we’ve been around the block a few times, and we’ve heard some of the same reactions to our insights,...

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