Selling energy efficiency can be tough.
Believe it or not, Americans actually feel a huge sense of personal responsibility for conserving energy and water. The problem is, they’re not doing much about it – because they don’t know what to do, because they did something and didn’t see results, or because they’d rather spend their hard-earned cash on granite countertops than an unsexy roll of extra insulation.
So if you’re marketing an energy efficiency program, a product that conserves energy or water, or a service that improves air quality, you’re facing an apathetic, if not angry, market. (Tough crowd.)
Enter Shelton Group.
Thanks to years of research and hands-on experience, we understand the deeper emotional drivers that actually get people to conserve, and we know how to connect with those drivers in meaningful ways. We can reach your toughest audience and get results.
We all come across great insights over the course of the day, and then, like Snapchat, they quickly disappear when we turn our attention to those 1,500 emails in our inboxes. We think every now and again those great insights are worth a second look. And that’s what...read more
If you’ve ever built or remodeled your home, you remember the sort of images that were flitting around in your brain – hardwood floors, an envy-inducing kitchen, maybe a top-notch media room. If you’re in the energy efficiency or built environment space, maybe you...read more
As a regular reader of our work, you received a short poll earlier this week intended to help us gauge your perceptions of the EPA in the wake of Scott Pruitt’s confirmation. American consumers also received this poll. Our aim here was to put some data and insights...read more
– Energy Pulse 2016
– Energy Pulse Special Reports: The Smart Home Gender Gap and Five Reasons Utilities Should Get in the Game
– Eco Pulse 2016
– All Wet? Eco Pulse 2016 Special Report
– B2B Pulse 2016
– B2B Sustainability Field Guide