Committed to corporate sustainability? Cool.
To do that effectively, you have to understand the mindset of the American consumer. Our research shows that Americans want the companies they buy from to be environmentally responsible – but they don’t all agree on the definition of “sustainability,” or even necessarily understand what it means.
That means you need to define sustainability clearly and on your own terms – and we can help you do that.
Your definition should align with 1) what the market cares about, 2) what your brand stands for and 3) what your internal culture will embrace. That’s exactly the approach we take at Shelton Group, and we make sure the communications strategies we create weave all three things together. And we always craft market engagement programs through the lens of behavioral science, understanding we are actually asking people to change a few behaviors – if not entire paradigms.
It’s nice to know that whenever I need insight on a challenge I’m facing – or if I just want to bounce an idea around – I can pick up the phone and call Suzanne, Lee Ann or Penny. They’re always incredibly helpful, and they have great ideas.
- Rob Zimmerman
- Senior Channel Manager – Sustainability
- Kohler Co.
I talk with a lot of people working in energy and the environment every week. And for the most part, when I ask the pointed question, “How is your company responding in the wake of the Trump administration’s stated plans to back away from the Paris Accord and the...read more
The sustainably focused Kia Niro ad stole the show for laughs in my highly unscientific focus group (the 16 people eating pizza in my living room). It was quick, hilarious and an indirect rip-off of Follow the Frog, which we at Shelton Group have pointed to for years...read more
If you read our insights regularly, this won’t be a news flash: Most of us can recall a time when we’ve considered a company’s environmental record as we’ve made a product purchase. About a third of us have actually chosen or not chosen a product based on a company’s...read more