Committed to corporate sustainability? Cool.

Leveraging that commitment in the marketplace? Much cooler.

To do that effectively, you have to understand the mindset of the American consumer. Our research shows that Americans want the companies they buy from to be environmentally responsible – but they don’t all agree on the definition of “sustainability,” or even necessarily understand what it means.

That means you need to define sustainability clearly and on your own terms – and we can help you do that.

Your definition should align with 1) what the market cares about, 2) what your brand stands for and 3) what your internal culture will embrace. That’s exactly the approach we take at Shelton Group, and we make sure the communications strategies we create weave all three things together. And we always craft market engagement programs through the lens of behavioral science, understanding we are actually asking people to change a few behaviors – if not entire paradigms.

Get in touch

It’s nice to know that whenever I need insight on a challenge I’m facing – or if I just want to bounce an idea around – I can pick up the phone and call Suzanne, Lee Ann or Penny. They’re always incredibly helpful, and they have great ideas.

  • Rob Zimmerman
  • Senior Channel Manager – Sustainability
  • Kohler Co.
We’ve helped these clients define their stories in a high-impact way and then leverage those stories in the marketplace for a competitive advantage:
Browse our case studies …
We’ve helped manufacturers and leading product brands tell their sustainability stories in a way that establishes a position of leadership, sets the tone for company culture and paves the way for lasting customer loyalty.
The latest corporate sustainability posts from our blog …

As Expectations Evolve, So Does Storytelling

As marketers, we face some pretty routine hurdles: How do we genuinely connect with our target audiences? And how do we shift them from knowledge to action? A classic solution for jumping these hurdles is to tell a brand story – human beings are hardwired to connect...

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Glass Recycling: A Problem of Alignment

When it comes to recycling, I’m spoiled – I have single-stream, curbside recycling pickup at my house here in Knoxville. When the city recently announced it would no longer accept glass in the curbside bin, I was more than a little disappointed. Knoxville isn’t the...

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