Americans aren’t saving much energy at home – and they’ve grown deaf to promises of saving money. If we’re going to keep making progress toward energy efficiency, marketers need to appeal to an emotional driver that really works. Could that driver be concern for the health of the planet?
There’s a global water crisis on the way – do consumers know? Will it move them to act? And will they reward brands that conserve water with their loyalty? We asked more than 2,000 American and Canadian consumers to tell us what they know about water conservation – and weigh in on their beliefs, perceptions and concerns about using water wisely.
Shelton Group’s 10+ years of polling have shown that green product features and corporate sustainability initiatives have become increasingly important criteria for consumers as they make product purchase decisions. But is the same true for business decision makers?
Are Americans searching for the green building buzzwords you’re using – and which words are performing the best? Find out which green building buzzwords consumers are searching for online.
Renewable energy, technological advances and growing customer expectations are changing the utility industry landscape. This complimentary report provides a foundation from which you can develop effective marketing strategies and communications efforts.