We have expertise you can build on.

So let us build your brand.

The market for building products is changing. Whether your target is consumers or B2B, you have to know what your buyers care about, and you have to know that what they care about today may not be the same thing they cared about a couple of years ago or what they’ll care about a couple of years down the road.

Do they care about sustainability? Do they care about certifications? Do they understand the terminology you use? How much do those things affect their purchasing, and how can you make your sustainability story work for you?

Shelton Group has the answers.

Incorporating a product’s sustainability features into its marketing can help build your brand, inspire brand loyalty and lead to a nice bump in sales. The trouble is, knowing how to do that is tricky. It’s nuanced. It’s our specialty.

We know how to make the most of your sustainability efforts. We understand what motivates your buyers and what turns them off. And we know how to capitalize on that knowledge and turn it into a competitive edge.

Get in touch

From manufacturers and trade organizations to certifying and government agencies, we support clients from all facets of the built environment. Here are just a few of the outstanding organizations we’ve helped.
Browse our case studies …
The latest building products posts from our blog …

Homebuyers Want “Better”

I recently spoke at the International Builders' Show, along with two successful residential homebuilders, in a session called “Taking the Mystery Out of Marketing High Performance.” While we had not compared speaking notes, all three of us ended up sharing,...

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It’s time to talk turkey about the environment.

Once upon a time – back when we first started marketing energy efficiency and sustainability – we told our clients that if you wanted to get consumers to save energy, the last thing you should do is talk about the environment. It’s too polarizing, we said. Why take...

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2017: The Year We Start Doing

Shelton Group turned 25 years old last year, and 12 years ago we made the decision to be exclusively focused in the energy and environment space. That’s all to say we’ve been around the block a few times, and we’ve heard some of the same reactions to our insights,...

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