We have expertise you can build on.
The market for building products is changing. Whether your target is consumers or B2B, you have to know what your buyers care about, and you have to know that what they care about today may not be the same thing they cared about a couple of years ago or what they’ll care about a couple of years down the road.
Do they care about sustainability? Do they care about certifications? Do they understand the terminology you use? How much do those things affect their purchasing, and how can you make your sustainability story work for you?
Shelton Group has the answers.
Incorporating a product’s sustainability features into its marketing can help build your brand, inspire brand loyalty and lead to a nice bump in sales. The trouble is, knowing how to do that is tricky. It’s nuanced. It’s our specialty.
We know how to make the most of your sustainability efforts. We understand what motivates your buyers and what turns them off. And we know how to capitalize on that knowledge and turn it into a competitive edge.
Once upon a time – back when we first started marketing energy efficiency and sustainability – we told our clients that if you wanted to get consumers to save energy, the last thing you should do is talk about the environment. It’s too polarizing, we said. Why take...read more
Shelton Group turned 25 years old last year, and 12 years ago we made the decision to be exclusively focused in the energy and environment space. That’s all to say we’ve been around the block a few times, and we’ve heard some of the same reactions to our insights,...read more
Somewhere long ago and far away, someone decided that the value proposition for energy efficiency was saving money. “Everybody loves to save money,” these energy efficiency marketers likely thought, “and since efficient products use less energy than conventional ones,...read more
- 09/15/16 USGBC North Carolina – Green Gala and Sustainable Business Awards
- 09/28/16 EEBA Excellence in Building Conference & Expo
- 09/29/16 ICAA Annual Convention