We have expertise you can build on.
The market for building products is changing. Whether your target is consumers or B2B, you have to know what your buyers care about, and you have to know that what they care about today may not be the same thing they cared about a couple of years ago or what they’ll care about a couple of years down the road.
Do they care about sustainability? Do they care about certifications? Do they understand the terminology you use? How much do those things affect their purchasing, and how can you make your sustainability story work for you?
Shelton Group has the answers.
Incorporating a product’s sustainability features into its marketing can help build your brand, inspire brand loyalty and lead to a nice bump in sales. The trouble is, knowing how to do that is tricky. It’s nuanced. It’s our specialty.
We know how to make the most of your sustainability efforts. We understand what motivates your buyers and what turns them off. And we know how to capitalize on that knowledge and turn it into a competitive edge.
We all come across great insights over the course of the day, and then, like Snapchat, they quickly disappear when we turn our attention to those 1,500 emails in our inboxes. We think every now and again those great insights are worth a second look. And that’s what...read more
As marketers, we face some pretty routine hurdles: How do we genuinely connect with our target audiences? And how do we shift them from knowledge to action? A classic solution for jumping these hurdles is to tell a brand story – human beings are hardwired to connect...read more
If you’ve ever built or remodeled your home, you remember the sort of images that were flitting around in your brain – hardwood floors, an envy-inducing kitchen, maybe a top-notch media room. If you’re in the energy efficiency or built environment space, maybe you...read more