Energy PulseTM 2015

Your guide to smart home opportunities and threats

$3,000.00

Energy Pulse™ from Shelton Group is an annual study of consumers tracking all things related to energy efficiency – so you can engage them where they are and move them to act.

It measures adoption rates and purchase propensities for a variety of smart home technologies, exposes barriers to adoption of conservation practices and energy-efficient purchases, and provides a clear picture of American households segmented by energy conservation perceptions, motivations and behaviors.

 

Energy PulseTM 2015

Your guide to smart home opportunities and threats

$3,000.00

Energy Pulse™ from Shelton Group is an annual study of consumers tracking all things related to energy efficiency – so you can engage them where they are and move them to act.

It measures adoption rates and purchase propensities for a variety of smart home technologies, exposes barriers to adoption of conservation practices and energy-efficient purchases, and provides a clear picture of American households segmented by energy conservation perceptions, motivations and behaviors.

The smart home technology market is a sleeping giant – and no one’s sure exactly when it will awaken.

Early adopters, attracted primarily by connected home security systems, have done their adopting, and now everyone is waiting for the technology to transition to the masses. What does that have to do with energy consumption, utilities and the built environment? A LOT!

In this report, you’ll learn…

How satisfied Americans are (or aren’t) with their utilities — and why that doesn’t necessarily matter

How many Americans would actually leave their utility if they could — and where they’d like to go instead for their electric service

Why consumers aren’t participating in energy efficiency programs — and what you can do to change that

Which home energy needs are crying out to be filled by utilities, builders and manufacturers — and how to get residential customers on board

What Gen Xers and Millennials, in particular, say about technology and energy consumption — and why they may hold your success or failure in their hands

Turn knowledge into power.

Better connect to emotional drivers

To spark energy efficient purchases and smart home technology adoption.

Reach people with an energy efficiency message

Use sustainability as a tool to reach your customers.

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Win your customers’ loyalty

Invent new product and service packages and partner with the right providers — because with the home energy market up for grabs, you need their loyalty more than ever.

Methodology

The Energy Pulse questionnaire, designed by Shelton Group, contained fixed-response alternative, Likert scale and open-response questions. We surveyed a total of 2,029 Americans online, utilizing members of Survey Sampling International’s online panel of over 3.5 million plus Internet users. Based on the total population of U.S. households (116,291,033), results from this study would be comparable to an RDD phone sample of the U.S. population with an overall confidence level of 95% and a confidence interval (margin of error) of +/- 2.2%.

See our other Pulse reports.

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