B2B PulseTM 2016
Your Field Guide to Leveraging Sustainability and Energy Efficiency
B2B Pulse™ is Shelton Group’s annual look at how today’s business leaders make purchasing and construction decisions related to sustainability.
From CEOs to facility managers, the study examines leaders at all levels in terms of their priorities, perceptions, purchase drivers and obstacles, giving you the market insights you need to inform product development and leverage your commitment to sustainability and energy efficiency.
Get tons of practical value:
- A 130+ slide deck full of intel
- An additional 20+ pages of sector detail tables
- A full set of firmographic crosstabs (organized by company size, sector, respondent type, geography, etc.)
B2B PulseTM 2016
The Field Guide to B2B Sustainability
The latest Shelton Group survey of U.S. business decision makers exploring how sustainability affects what they buy.
The study examines leaders at all levels in terms of their priorities, perceptions, purchase drivers and obstacles, giving you the market insights you need to inform product development and leverage your commitment to sustainability and energy efficiency.
- A 130-slide deck full of intel
- An additional 50+ pages of product target profiles and sector detail tables
- A full set of firmographic crosstabs (organized by company size, respondent type, geography, etc.)
Leverage your sustainability story or get left behind.
Our study examines a variety of sectors (manufacturing, retail, education, hospitality and others), plus a variety of decision makers (CEOs, facility and purchasing managers, CFOs, etc.).
We answer key questions like these:
Which certifications do decision makers value?
Who's got the sustainability scorecards? And do they matter?
Which decision makers think their facilities need energy efficiency upgrades and what are their improvement priorities?
Do utility incentive programs make a difference?
Turn knowledge into power.
Get the perspective you need
Inform product development, craft highly targeted proposals and marketing efforts, and leverage your company’s sustainability story successfully in the B2B space.
Navigate purchasing behavior
Discover shifts in corporate objectives, priorities and purchasing criteria and learn how your company’s sustainable products and CSR initiatives can increase sales. Learn the importance placed on sustainable features in your product category, along with the market potential for sustainable products in your sector.
Learn about key decision makers
Understand the perspectives of different types of key business decision makers, and how to best customize your message to engage them. We rank industries by engagement on sustainability and energy efficiency, providing a full “sustainability profile” for CEOs, CFOs, COOs, CIOs/IT Managers, Purchasing Managers, Plant and Warehouse Managers, Facility Managers, Commercial Builders and Architects, and Property Developers and Managers.
Discover emerging trends
Learn about emerging trends, like interest in building resiliency, along with the water and energy systems that support it. Get a snapshot of corporate utility satisfaction, along with a reality-check on energy sourcing plans and energy efficiency consultation preferences.
Online survey of business decision makers in mid-to-large firms (50+ employees) fielded March 1, 2016 through April 10, 2016. 523 surveys completed (+/- 4.3% margin of error overall), with 421 surveys completed in the U.S. (+/- 4.8 margin of error) and 102 surveys completed in Canada (+/- 9.7 margin of error).
See our other Pulse reports.