Utility Pulse™ 2013
This year’s Utility Pulse measured consumer behavior (including energy-efficient project completion rates), consumer perception of energy-efficient product incentives and other utility DSM programs, and overall engagement to learn:
- Why purchases of energy-efficient products continue to decline
- Why the consumers most likely to benefit from rebates and incentives are the least likely to participate (and are also most likely to be dissatisfied)
- Why many who’ve completed an energy-saving activity haven’t seen results, and who they blame for their disappointment
- How consumers prefer to interact with their utilities
- Consumer interest in time-of-use billing, load management and energy management systems
Download the 2013 Utility Pulse Release
Learn new ways to increase energy-efficient purchasing, influence customer perceptions, spur behavior change and engage them more fully. Buy our report to discover:
- How behavior modification + bill reductions = greater customer satisfaction
- How to awaken consumers and offer prescriptive information on what to do and what to expect
- Why utilities and energy-efficient product manufacturers and retailers need to start thinking outside the box to create a better customer experience
- Why the old ways of communicating just won’t work in our instant gratification society – and why it’s essential to embrace technology
Here’s a sample of what you’ll receive:
- A 120-slide presentation full of the latest insights and trends, featuring in-depth conclusions and recommendations
- Over 60 graphs
- Cross tabulations by eight key demographic variables, including Shelton’s energy segmentation
For a sneak peek, check out the following slides from the presentation.
Utility Pulse 2013 – Slide 24 | Utility Pulse 2013 – Slide 36
Methodology
Shelton Group’s Internet survey (fielded February 4–11, 2013) utilized SSI’s online community of more than 3.5 million consumers for 1,023 completed surveys with a +/- 3.06% margin of error. The stratified sample was geographically representative of the U.S. population and weighted slightly to match national demographics, including sample quotas for age, education, gender and race.