Energy Pulse™
Shelton Group’s eighth annual Energy Pulse™ found that energy efficiency activities and purchases of energy-efficient products are down across the board.
This year’s study digs deep into consumer attitudes and motivations to identify continuing trends and emerging issues on energy efficiency products and services, including:
- How renewable energy is heating up. A look at consumers’ likelihood to embrace solar energy, its potential for explosive growth and the need to position programs and products for full engagement.
- Why energy messaging isn’t moving consumers from apathy and inaction – plus the real key to driving energy efficiency behavior change.
- The need for EE program overhauls and a faster rollout of smart metering. Discover why one-off rewards and rebates aren’t getting the job done and how smart metering can be part of a holistic, long-term EE program and positive customer experience.
Energy Pulse™ 2012 will help you refocus your current efforts and discover new opportunities to engage today’s energy consumer.
Get a sneak peek! Start by downloading your free executive summary; then buy the full report to discover:
- Barriers to conservation and energy efficiency purchases
- The opportunity to increase consumer knowledge and support of renewable energy alternatives
- Participation in and purchase potential for everything from hybrid cars to CFLs
- Purchase propensity for energy-efficient homes and home renovations
- Energy supply concerns – and what consumers want the government to do about them
- Profiles and segmentation of U.S. households by perceptions, motivations and activities
Want to know more? Start by viewing the Table of Contents.
For a sneak peek of the report, check out the following pages from the study.
Energy Pulse 2012 – page 05 | Energy Pulse 2012 – page 50
Methodology
Shelton Group fully designed the Energy Pulse™ online questionnaire (fielded August 3–7, 2012), which contained fixed-response alternative, open-response and Likert scale questions.
This year, we surveyed a total of 1,003 Americans utilizing SSI’s three million member online community. Based on the total population of U.S. households (114,567,419), results from this study would be comparable to an RDD phone sample of the U.S. population with a 95% confidence level and a confidence interval of +/- 3.09% (margin of error).
We learned from last year’s hybrid phone/online sample that energy efficiency home improvements and home conservation habits were consistently higher for phone respondents than for online respondents. Thus, we applied the same factor weighting that was utilized last year to control for this sampling bias and ensure a consistent three-year trend for energy conservation activities. Survey data were also weighted slightly to match U.S. age, education, gender, and ethnicity demographics.