- July 1, 1991
Shelton Group opened for business. (That sounds more dramatic than it was ... Suzanne was in the spare bedroom of a rental house with her head down on the desk, dreading picking up the phone and finding clients.)
- May 1994
Watson’s Department Store contracted Suzanne to temporarily fill a copywriter position. That became a four-year, Agency of Record relationship.
- May 22, 1994
Suzanne hired her first employee, Lance McClusky. He landed the job via a trial writing assignment for a Little Caesar’s Pizzas of the World promotion by creating the line “One World. Two Pizzas.” Brilliance.
- November 24, 1997
Shelton Group's journey in the utility sector began when TVA agreed to work with us on a collaborative campaign with 12 local electric distributors for their EnergyRight® program.
- September 1, 1998
Hired our longest standing – and still standing! – employee, Jennifer Guyton Johnson.
- May 13, 2004
Named Agency of Record for the American Institute of Architects, beginning our journey in the built environment.
- February 2005
Made the decision to specialize in energy and environmental marketing.
- Summer 2005
Fielded the first Energy Pulse™ study, setting our trajectory of thought leadership on the consumer mindset and energy/environment.
- September 2006
First big speaking engagement: 15 minutes at the Alliance to Save Energy’s Great Energy Efficiency Day, opening the doors to us sharing our thought leadership widely.
- February 15, 2007
Named Agency of Record for BP Solar – the first client landed under our energy and environment position.
- July 1, 2007
Named Agency of Record for Vectren – the first new utility client under our energy and environment position.
- April 2008
Fielded our first Eco Pulse™ study to track consumer attitudes about green products and companies promoting their sustainability commitments.
Our popularity blossomed – we became sought-after conference presenters, regularly speaking at 10+ conferences per year.
- September 2010
Named Agency of Record for Toshiba LED Lighting, extending our energy and environmental work into true product marketing.
- Summer 2011
Launched our first national PSA campaign, Wasting Water Is Weird, to engage Americans in behavior change.
- November 2013
Fielded our first B2B Pulse™ to better understand how sustainability influences corporate buying behaviors.
- January 2014
Launched our next PSA campaign, Avoid Energy Drama, to engage Michigan residents in behavior change.
- July 1, 2016
Turned 25 years old with a terrific group of employees supporting a terrific group of clients to gain a market advantage as they create an energy-responsible, sustainable future.
25 Years of Shelton Group