Gain a Sustainable Advantage :: Shelton Group

Drive behavior change by telling a great story: That’s what clients have asked us to do, and what we’ve delivered successfully time and again. Take a look at some of our best work.

Wasting Water is Weird

The Original Request

Get Americans to understand the importance of water conservation.

Aha!

Wasting Water is Weird

The Big Idea

Wasting Water is Weird

A character named Rip the Drip represents the moment when using water becomes wasting water ... and he makes that moment feel really awkward.

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Avoid Energy Drama

The Original Request

Motivate Michigan homeowners to improve the energy efficiency of their homes.

Aha!

Half of homeowners think their homes are already efficient – and don’t realize they’re missing a big opportunity to save money and stay comfy.

The Big Idea

Avoid Energy Drama

By putting a light-hearted spin on common household conflicts, we help the audience see they do indeed have an efficiency problem – and our sponsors have solutions.

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Ameren Illinois

The Original Request

Increase customer satisfaction.

Aha!

By increasing awareness of energy efficiency programs, we will also increase satisfaction.

The Big Idea

Focus Your Energy

Let real customers tell their stories about how Ameren Illinois helped them save energy through the utility’s energy efficiency programs.

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Toshiba

The Original Request

Let architects, lighting designers, wholesalers, and facility managers know that Toshiba LED Lighting is a major player in the lighting industry.

Aha!

Most manufacturers talk about LED technology as the future of lighting. Toshiba has innovative LED lighting for today.

The Big Idea

Ready for Work

Everyone else focuses on what LED lighting can do one day, so we focused on what Toshiba does for the target audience today

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Grainger

The Original Request

Define Grainger's sustainability story to engage employees.

Aha!

Grainger's everyday core values are what make them sustainable.

The Big Idea

Sustainability Done Right

Tell Grainger's sustainability story using the pride employees have for their brand story.

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FirstEnergy

The Original Request

Use educational messaging to introduce our customers to smart metering and the value it can bring to their homes.

Aha!

Utility customers view smart metering as a loss of control. We need to prove to them that smart metering actually puts them in control of their energy.

The Big Idea

Rule the Roost

Your energy and your appliances work for you, so they should play by your rules. With smart metering, they can.

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BGE

The Original Request

Increase participation in BG&E's Smart Energy Savers Program.

Aha!

GIve simple, prescriptive action steps in a light-hearted way so energy efficiency seems less like a chore and easier to achieve.

The Big Idea

Talking Energy

Highlight tips and tricks to save energy by letting the appliances speak for themselves.

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Vectren

The Original Request

Make us known as "The Conservation Company" to build our brand and improve our J.D. Power scores.

Aha!

Define conservation as using energy wisely and position Vectren as a true partner in the effort.

The Big Idea

Avoid Bad Bill Reaction

Offers an emotional appeal (grounded in a healthy dose of transparency), alongside a rational appeal that gives customers prescriptive steps to take control of their costs.

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CREE LED Lighting

The Original Request

Build a brand based on performance and leadership.

Aha!

Give architects and engineers reason to believe LEDs are ready for primetime, so they'll feel comfortable taking the "risk" in specifying LEDs.

The Big Idea

Lighting the LED Revolution

Champions the next generation of lighting while railing against the old, substandard lighting.

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