Drive behavior change by telling a great story: That’s what clients have asked us to do, and what we’ve delivered successfully time and again. Take a look at some of our best work.
The Original Request
Get Americans to understand the importance of water conservation.
Aha!
Wasting Water is Weird
The Big Idea
Wasting Water is Weird
A character named Rip the Drip represents the moment when using water becomes wasting water ... and he makes that moment feel really awkward.
View the Creative
The Original Request
Let architects, lighting designers, wholesalers, and facility managers know that Toshiba LED Lighting is a major player in the lighting industry.
Aha!
Most manufacturers talk about LED technology as the future of lighting. Toshiba has innovative LED lighting for today.
The Big Idea
Ready for Work
Everyone else focuses on what LED lighting can do one day, so we focused on what Toshiba does for the target audience today
View the Creative
The Original Request
Bolster the success of Preserve's toothbrush trade-in program.
Aha!
Position Preserve's eco-friendly toothbrush line (which is made from recycled materials and recycled back into park benches) as an instrument of change.
The Big Idea
Save the Smiles
A toothbrush from Preserve not only keeps your smile beautiful, it also puts a smile on your face knowing you've done something good for the world you live in.
View the Creative
The Original Request
Define Grainger's sustainability story to engage employees.
Aha!
Grainger's everyday core values are what make them sustainable.
The Big Idea
Sustainability Done Right
Tell Grainger's sustainability story using the pride employees have for their brand story.
View the Creative
The Original Request
Use educational messaging to introduce our customers to smart metering and the value it can bring to their homes.
Aha!
Utility customers view smart metering as a loss of control. We need to prove to them that smart metering actually puts them in control of their energy.
The Big Idea
Rule the Roost
Your energy and your appliances work for you, so they should play by your rules. With smart metering, they can.
View the Creative
The Original Request
Increase participation in BG&E's Smart Energy Savers Program.
Aha!
GIve simple, prescriptive action steps in a light-hearted way so energy efficiency seems less like a chore and easier to achieve.
The Big Idea
Talking Energy
Highlight tips and tricks to save energy by letting the appliances speak for themselves.
View the Creative
The Original Request
Encourage members to donate their time and talent to improve communities in decline.
Aha!
Position members that donate their time as special, with the ability to create and see things other people – and even other architects – don't.
The Big Idea
Do you see it?
Where many of us see abandoned buildings in ruin or the aftermath of disaster, an architect worthy of this program sees opportunity.
View the Creative
The Original Request
Make us known as "The Conservation Company" to build our brand and improve our J.D. Power scores.
Aha!
Define conservation as using energy wisely and position Vectren as a true partner in the effort.
The Big Idea
Avoid Bad Bill Reaction
Offers an emotional appeal (grounded in a healthy does of transparency), alongside a rational appeal that gives customers prescriptive steps to take control of their costs.
View the Creative
The Original Request
Promote the Kirabo scholarship program and highlight the need for funding.
Aha!
Allow Ugandan orphans to tell the Kirabo story – in their own words – and emotionally engage and encourage potential donors to make a difference.
The Big Idea
Changing Worlds
You may not be able to change the whole world, but with a small donation, you can change the world of a single child.
View the Creative
The Original Request
Build a brand based on performance and leadership.
Aha!
Give architects and engineers reason to believe LEDs are ready for primetime, so they'll feel comfortable taking the "risk" in specifying LEDs.
The Big Idea
Lighting the LED Revolution
Champions the next generation of lighting while railing against the old, substandard lighting.
View the Creative