Utility Pulse™ 2013 from Shelton Group measures consumer perceptions of rebates, incentives and other utility DSM programs – and then gauges consumers’ actual behavior related to energy efficiency (including project completion rates). You’ll learn new ways to increase energy-efficient purchases, influence customer perceptions and spur behavior change.
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Study OverviewMethodologyExecutive SummaryPress Release
This year’s Utility Pulse measured consumer behavior (including energy-efficient project completion rates), consumer perception of energy-efficient product incentives and other utility DSM programs, and overall engagement to learn:
- Why purchases of energy-efficient products continue to decline
- Why the consumers most likely to benefit from rebates and incentives are the least likely to participate (and are also most likely to be dissatisfied)
- Why many who’ve completed an energy-saving activity haven’t seen results, and who they blame for their disappointment
- How consumers prefer to interact with their utilities
- Consumer interest in time-of-use billing, load management and energy management systems
- How behavior modification + bill reductions = greater customer satisfaction
- How to awaken consumers and offer prescriptive information on what to do and what to expect
- Why utilities and energy-efficient product manufacturers and retailers need to start thinking outside the box to create a better customer experience
- Why the old ways of communicating just won’t work in our instant gratification society – and why it’s essential to embrace technology
- A 120-slide presentation full of the latest insights and trends, featuring in-depth conclusions and recommendations
- Over 60 graphs
- Cross tabulations by eight key demographic variables, including Shelton’s energy segmentation
Shelton Group’s Internet survey (fielded February 4–11, 2013) utilized SSI’s online community of more than 3.5 million consumers for 1,023 completed surveys with a +/- 3.06% margin of error. The stratified sample was geographically representative of the U.S. population and weighted slightly to match national demographics, including sample quotas for age, education, gender and race.
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Shelton Group Study Shows Decline in Energy-Efficient Product Purchases and Home Improvements Americans Are Concerned, but Not Acting on Saving Energy KNOXVILLE, Tenn., April 10, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that its latest Utility Pulse study shows that energy-saving habits have declined in the last three years. The national poll shows decreases in behaviors such as:
- Replacing incandescent bulbs with energy-efficient CFLs or LEDs, down 13 percent • Adding sealing, caulking or weatherstripping, down 17 percent
- Purchasing a higher-efficiency/ENERGY STAR qualified appliance, down 6 percent
- 50 percent of Americans still don’t unplug chargers and un-used appliances • 40 percent don’t use energy-saving thermostat settings
- Almost 70% haven’t changed their water heater settings to save energy