Gain a Sustainable Advantage :: Shelton Group

Utility Pulse™ 2013

Utility Pulse™ 2013 from Shelton Group measures consumer perceptions of rebates, incentives and other utility DSM programs – and then gauges consumers’ actual behavior related to energy efficiency (including project completion rates). You’ll learn new ways to increase energy-efficient purchases, influence customer perceptions and spur behavior change.

Study OverviewMethodologyExecutive SummaryPress Release

This year’s Utility Pulse measured consumer behavior (including energy-efficient project completion rates), consumer perception of energy-efficient product incentives and other utility DSM programs, and overall engagement to learn:

  • Why purchases of energy-efficient products continue to decline
  • Why the consumers most likely to benefit from rebates and incentives are the least likely to participate (and are also most likely to be dissatisfied)
  • Why many who’ve completed an energy-saving activity haven’t seen results, and who they blame for their disappointment
  • How consumers prefer to interact with their utilities
  • Consumer interest in time-of-use billing, load management and energy management systems

Learn new ways to increase energy-efficient purchasing, influence customer perceptions, spur behavior change and engage them more fully. Buy our report to discover:

  • How behavior modification + bill reductions = greater customer satisfaction
  • How to awaken consumers and offer prescriptive information on what to do and what to expect
  • Why utilities and energy-efficient product manufacturers and retailers need to start thinking outside the box to create a better customer experience
  • Why the old ways of communicating just won’t work in our instant gratification society – and why it’s essential to embrace technology

Here’s a sample of what you’ll receive:

  • A 120-slide presentation full of the latest insights and trends, featuring in-depth conclusions and recommendations
  • Over 60 graphs
  • Cross tabulations by eight key demographic variables, including Shelton’s energy segmentation

For a sneak peek, check out the following slides from the presentation.

Utility Pulse 2013 – Slide 24 | Utility Pulse 2013 – Slide 36

Shelton Group’s Internet survey (fielded February 4–11, 2013) utilized SSI’s online community of more than 3.5 million consumers for 1,023 completed surveys with a +/- 3.06% margin of error. The stratified sample was geographically representative of the U.S. population and weighted slightly to match national demographics, including sample quotas for age, education, gender and race.

Download your sneak peek now.

Shelton Group Study Shows Decline in Energy-Efficient Product Purchases and Home Improvements
Americans Are Concerned, but Not Acting on Saving Energy

KNOXVILLE, Tenn., April 10, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that its latest Utility Pulse study shows that energy-saving habits have declined in the last three years.

The national poll shows decreases in behaviors such as:

  • Replacing incandescent bulbs with energy-efficient CFLs or LEDs, down 13 percent • Adding sealing, caulking or weatherstripping, down 17 percent
  • Purchasing a higher-efficiency/ENERGY STAR qualified appliance, down 6 percent

In addition, the survey found:

  • 50 percent of Americans still don’t unplug chargers and un-used appliances • 40 percent don’t use energy-saving thermostat settings
  • Almost 70% haven’t changed their water heater settings to save energy

“Energy-efficient product purchases and home improvements continue to decline, yet three-quarters of American homes likely need these improvements,” said Suzanne Shelton, founder and CEO of Shelton Group.

“And more than 40 percent of those who’ve actually done something are frustrated because they aren’t seeing the reduction they expected on their utility bills.”
The survey also found that while only 8–18 percent of energy-efficient product buyers admit to doing so, 50 percent of consumers say they would likely use new, more energy-efficient equipment more than their old units. And, while 80 percent say incentive programs impact purchase decisions, only 30 percent of those who have made improvements took advantage of an incentive program.

“Forty percent of those we surveyed said they are concerned about the world our children and grandchildren will inherit, but we as Americans simply aren’t taking responsibility for our own energy consumption,” said Shelton. “We do not understand the environmental impact of our energy use – we’re more strongly driven by our wallets when it comes to energy. And even then, sometimes we’d prefer to blame our utility company than actually take responsibility for our own consumption and the ensuing monthly utility bills.”
For information or to download the full Utility Pulse study, visit http://sheltongrp.com/what-we- do/intelligence-and-insights/pulse-studies/utility-pulse/.

ABOUT SHELTON GROUP
Shelton Group was established in 1991. Ten years later, founder and CEO Suzanne Shelton made the strategic decision to focus exclusively on energy efficiency and sustainability marketing and advertising.

Today, Shelton Group is the nation’s leading marketing communications agency entirely focused in the energy efficiency and sustainability space. The firm polls Americans on a quarterly basis and tracks their shifting attitudes and motivations around efficiency and sustainability, and then uses those insights to help some of America’s most progressive companies define and leverage their sustainability stories to gain a market advantage.

The agency’s clients range from utilities and building products manufacturers, to government entities and consumer packaged goods makers.

Visit http://sheltongrp.com to learn more about the agency.

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