Lighting the Revolution For years, architects, lighting designers, distributors and engineers considered the quality of LED lighting to be substandard—not quite ready for prime time. But CREE ‘s new TrueWhite Technology was a game-changer: for the first time, its technology allowed superior performance and beautiful light to coexist. Our campaign rose to the challenge of Read More

Changing Worlds Through social media channels, Ugandan orphans tell their stories in their own words. The messaging “you can change their world” promotes the Kirabo Foundation scholarship program and highlights the need for funding. Video Interactive Photography

Home vs. Car For the Alliance to Save Energy, Shelton Group created a campaign to raise awareness of the energy used by our homes. A whopping 97% of consumers don’t realize that the average American home produces twice the greenhouse emissions of the average car. To change the misperception that cars are the greater environmental Read More

Avoid Bad Bill Reaction The cure for energy bill shock? Campaigns that eliminate the dread of opening that envelope every month. With a series of ads depicting customers frustrated at their rising bills, Shelton Group helped Vectren Energy communicate its authenticity and willingness to help customers manage their energy costs. Print Ads Direct Mail Out Read More

Talking Energy What if your appliances could speak? What stories would they tell? The opinionated stars of this campaign, created for Baltimore Gas and Electric’s Smart Energy Savers Program, were household appliances left running while the homeowner was away. Each ad offered energy-saving tips and drove consumers to the BGE Smart Energy website for more Read More

Save the Smiles When you’re choosing a new toothbrush, it usually comes down to a couple of criteria: blue vs. red, hard vs. soft. But a Preserve® toothbrush is really different—it’s made from recycled materials and is recycled back into park benches at the end of its useful life. With a mission to bolster the Read More

Sustainability Done Right Grainger is the leading industrial supplies provider in the world, and helping their customers get the job done is one of their most important core values. From top to bottom, Grainger has implemented practices that reduce waste and save energy. So they aren’t just getting the job done; they’re getting it done Read More

Wasting water is weird. It really is when you think about—and that’s the problem. We just don’t. But there is this moment when using water becomes wasting water. We illustrated this moment through Rip the Drip. He appears whenever someone starts wasting water and shows how weird it really is. Our campaign included a national Read More

Ready for Work A lot of LED lighting manufacturers seem to focus primarily on the technology behind their lights. We, on the other hand, decided to focus on Toshiba and what they can do for their customers. Their experience in both the lighting and electronics industries helps separate them from the pack. Print Ads Collateral Read More

Rule the Roost When utilities across the country started installing new smart meters, their customers felt it was happening to them, not for them. The “Rule the Roost” campaign showed First Energy’s customers that their new smart meter put them in control. Now that their appliances – and their home’s energy – work for them, they can truly rule Read More