Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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January 18, 2018

Patagonia’s recent adventure in new products – and what you can learn from it

It’s a new year – does that mean the beginning of a new product, market or audience for your organization? Last year ushered in all of...

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August 31, 2017

Convenience vs. sustainability: Good news from Knoxville

For over a decade now in our Pulse studies, we’ve asked consumers to tell us their priority: comfort, convenience or the environment? And...

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June 22, 2017

How to Inspire Sustainability Heroes: Your Positioning Matters

We’ve all read the “we’re a nation divided” rhetoric. And, fair enough, it can feel like the majority of us here in the U.S. are...

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May 18, 2017

2 Lessons from the Bottom of the Cereal Box

We eat a lot of cereal at Shelton Group. (You may have seen the evidence – our business cards are made from the emptied boxes.) My...

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March 15, 2017

Upselling Insulation Isn’t Easy – So We Made an App

If you’ve ever built or remodeled your home, you remember the sort of images that were flitting around in your brain - hardwood floors,...

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March 2, 2017

Glass Recycling: A Problem of Alignment

When it comes to recycling, I’m spoiled – I have single-stream, curbside recycling pickup at my house here in Knoxville. When the city...