Bottled Water vs. Water Bottles: How Can Marketing Change the Trend?

Bottled Water vs. Water Bottles: How Can Marketing Change the Trend?

Summer has arrived! When it’s hot and you’re thirsty, what do you reach for? For a lot of Americans, it’s bottled water. In fact, this pretty unassuming commodity has become wildly popular. It’s convenient, it’s a healthy alternative to soft drinks, and, to a lot of...
4 things we can learn from California drought communications campaigns

4 things we can learn from California drought communications campaigns

One of my coworkers here at Shelton Group lived in San Francisco during Jerry Brown’s first time around as governor. When the drought of 1976-77 struck, she and her neighbors turned water rations into a challenge, an adventure even, to find out just how little water they could use. Radio ads urged them to “shower with a friend” and let yellow mellow.

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