Gain a Sustainable Advantage :: Shelton Group

Shelton Group Leadership

The Shelton Group team comes from diverse backgrounds with the right experience to help you envision and create your next big thing, support your initiatives and execute change. See who’s in your corner.

SUZANNE SHELTON – President & CEO

Suzanne SheltonWhere Suzanne sees opportunity, you can bet results will follow. With 24 years of experience and vision in the advertising industry, Suzanne has led Shelton Group to become the nationally recognized, sustainability-focused ad agency that it is today.

As CEO of Shelton Group, she sets the vision for the company and ensures we’re delivering on our purpose and walking our talk. She also directly manages the development and growth of our business, speaks at over 20 conferences a year, blogs regularly on our website and works with our research team on our proprietary studies. She also supervises the agency’s leaders, supporting their efforts so that each department excels. Drawing on her extensive knowledge of the industry, Suzanne provides unparalleled strategic insights for our clients from a bird’s eye view.

Education

B.S., Communications – University of Tennessee

 

LEE ANN HEAD – VP Research & Insight

Lee Ann HeadLee Ann oversees all custom and proprietary research, including our Pulse studies. She directs a staff that designs quantitative and qualitative studies, and she oversees secondary analyses, digging deep to find the nuggets of information that pave the way for successful insights, strategies and creative. She regularly presents findings to clients and industry groups around the country.

Before joining Shelton Group in 2001, Lee Ann spent 11 years in the banking industry, learning customer segmentation, analysis and profitability. She also served as senior vice president of marketing for BankFirst, an $850 million multi-bank holding company. In that position, she was responsible for strategic planning, branding, advertising and corporate and customer communications.

Education

Master of Mass Communication, Advertising Management – University of Georgia

B.A., Communications – Shorter College

Training

Certificate of Proficiency in Qualitative Analysis – Burke Institute, 2006

Applied Research Methods – American Marketing Association, 2004

 

PENNY KEMP – VP Account Management

In her current role, Penny leads the client engagement process, overseeing activities from both a strategic and a tactical level to ensure all programs meet their objectives and generate desired results. Penny provides a leadership role for Shelton Group’s client accounts by collaborating with each client partner; building consensus; developing strategic marketing plans and campaigns; identifying client growth opportunities; directing account activity; and supervising all project managers assigned to the account to ensure the project runs smoothly from start to finish.

Prior to joining Shelton Group, Penny was VP/Account Management at SRC/Bruner Atlanta, where she led teams focused on generating measurable results and achieving overall client satisfaction. She developed expertise in brand management and marketing while working with award-winning agencies such as The Martin Agency, Mullen and SRC/Brunner, where she shepherded programs for the likes of Ritz-Carlton Hotels, James Hardie Building Products and Russell Athletic.

Education

M.B.A – Mississippi State University

B.S., Marketing – Mississippi State University

 

KATHY HAMILTON – VP Finance, Administration and HR

Kathy is responsible for managing all financial and administrative functions for Shelton Group, allowing us to provide exceptional client service in a seamless and timely manner. Kathy’s background as a CPA in both public and private sectors – as well as her extensive HR experience – ensures that both our personnel and management systems are top-notch. Kathy also serves as one of seven commissioners for Knoxville Utilities Board, a public utility providing electric, gas, water and wastewater services to Knoxville and parts of surrounding counties.

 

Education

B.S., Accounting – University of Tennessee, Knoxville

 

MATT BRASS  Creative Director

Since joining Shelton Group in 2005, Matt has helped steer the creative department in concepting, designing and producing the agency’s campaigns. As creative director, he ensures sound strategy and deep insights are baked into everything his team develops. As a designer himself, he also works with in-house photography and videography.

Matt has been in marketing design for 14 years. Before coming to Shelton, he worked for clients such as Nokia, Mayfield Dairy Farms and Purity Foods. He served as art director for Asen Marketing Group, a position he also held at Shelton Group before becoming creative director.

 

Education

A.S., Communication Graphics Technology – Pellissippi State Technical Community College

B.A., Theology – Southern Adventist University